What do mega event travelers really want, and how can that insight be used to optimize economic impact? This session goes beyond the headlines to identify how host cities as well as surrounding destinations can maximize the opportunity around events from the FIFA World Cup to the Final Four Featuring an exclusive first look at data from a national survey fielded in January, this session will dive deep into what’s driving attendee behavior and spend in-market. Discover what really moves this unique audience and how that aligns with broader trends we are seeing in the industry.