This closed-door roundtable is designed for Sports Commission CEOs to candidly explore how successful commissions partner, align, and co-lead with their destination marketing organizations (DMOs) to advance sports tourism, protect trust, and drive measurable results. 

As sports commissions grow in visibility, funding, and influence, the relationship with the DMO can become both critical and complex. This session creates space for CEOs to exchange real-world insight on how they navigate overlapping responsibilities, manage perception, avoid internal competition, and build alignment that benefits the destination, the community, and long-term event strategy.