What do mega event travelers really want, and how can that insight be used to optimize economic impact? This session goes beyond the headlines to identify how host cities as well as surrounding destinations can maximize the opportunity around events from the FIFA World Cup to the Final Four Featuring an exclusive first look at data from a national survey fielded in January, this session will dive deep into what’s driving attendee behavior and spend in-market. Discover what really moves this unique audience and how that aligns with broader trends we are seeing in the industry.

Speaker: Craig Compagnone 
President
MMGY Global

In Craig’s 20+ year tenure at MMGY Global, has been instrumental in the company’s growth into an international organization across 14 offices, with a reputation for delivering data-driven, insight-led solutions for the travel, hospitality and entertainment industry. A champion of consumer and traveler research, Craig leads cross-disciplinary teams that fuse behavioral insights with innovative marketing strategies to drive measurable results. He has advised a wide range of clients — from national tourism boards and state agencies to hotel groups, attractions, cruise lines, and sports-related travel brands. Craig is a frequent speaker on topics ranging from macro consumer trends to data-led marketing strategy. His insights have been featured in Skift, The New York Times, Ad Age, Travel Weekly, and more.