Join dynamic, small-group conversations on trending topics. Share insights, ask questions, and learn from your peers in an interactive format.

The CEO Exchange: Aligning Strategy, Goals, and KPIs
This closed-door, peer-led roundtable brings DMO CEOs together to explore how successful leaders are defining goals and selecting KPIs that truly reflect organizational priorities—particularly within sports events and tourism. The discussion moves beyond traditional volume-based metrics to examine strategic alignment, accountability, advocacy readiness, and long-term destination value. 

Room: Kojo Kamau A
Facilitator: Kim Summers, Placer Valley Tourism


Defining Success: A CEO Round Table on Goals & KPIs in Sports Events
This closed-door roundtable brings together Sports Commission and Rights Holder CEOs to exchange insight on how they define success, set meaningful goals, and select KPIs that truly drive decision-making, credibility, and long-term value in the sports events and tourism ecosystem. The discussion moves beyond volume-based metrics to explore alignment, accountability, advocacy readiness, and sustainable growth—from both the destination and event-owner perspectives. 

Room: Kojo Kamau B


Rising to the C-Suite
This interactive roundtable creates a safe, peer-driven environment for VPs and Directors to explore what it truly takes to move from senior leadership into the C-suite. The focus is on mindset shifts, executive readiness, visibility, and strategic leadership behaviors—not résumés or job-hunting tactics. Participants will gain insight into how executives think, how decisions are made at the top, and how to intentionally position themselves for future CEO or C-suite opportunities within sports events and tourism organizations. 

Room: Gina Knee Room
Facilitator: Marty Dobek, Detroit Sports Commission, Frank Lett, Visit Kingsport