Matthew Hammock is the Senior Sponsorship Manager for Visit Shreveport-Bossier and the Shreveport-Bossier Sports Commission, where he has spent the better part of a decade building one of the region's most recognized sponsorship programs from the ground up. With eight years of experience in sponsorship and destination marketing, Matthew has developed and refined a portfolio of events establishing a sales process and sponsorship framework that has continued to enhance sports tourism in the Shreveport-Bossier region.

In 2024, Matthew was honored as the Sponsorship Marketing Association's Member of the Year — a recognition that reflects not only his professional accomplishments, but his commitment to elevating the craft of sponsorship within the broader industry.

Matthew believes that great sponsorship doesn't start with a rate card — it starts with a foundation. His session will walk attendees through the principles of building a sponsorship program with staying power, from getting started to constructing the sales process that turns prospects into long-term partners.

When he's not closing deals or crafting sponsorship strategy, Matthew is keeping up with his three young children — Maggie Kate (5), Nash (1), and baby Harrison (3 months) — alongside his wife Jennifer. He'll be the first to tell you that wrangling sponsors and wrangling a toddler require surprisingly similar skill sets.