Choosing the right industry partner goes far beyond comparing services and price points. From identifying a need and researching potential providers to evaluating proposals, checking references, and determining organizational fit, destinations consider a variety of factors before making a decision. 

This interactive roundtable brings destinations and industry partners together to pull back the curtain on how those decisions are actually made. Destinations will share what influences their evaluation process, while industry partners will gain greater insight into buyer priorities and expectations. Together, participants will explore what builds confidence, what creates hesitation, how value is evaluated beyond price, and what ultimately turns a potential provider into the right partner.