Sponsorship can feel intimidating when you are just getting started, but building a strong sponsorship strategy does not have to be overwhelming. In this practical and action-oriented session, attendees will walk through an 11-step framework designed to help destinations, sports commissions, and event organizers confidently begin or strengthen their sponsorship efforts.

From identifying the right partners and building sponsorship assets to crafting outreach strategies and creating long-term value, this session will provide attendees with the foundational tools needed to start generating meaningful sponsorship opportunities. Whether you are launching a sponsorship program from scratch or looking to create a more structured approach, this session will help you get in the game with confidence.