Strategies Track: Building Community Through Women’s Sports: From Legacy to Year-Round Impact
Summary:
This session explores how communities can leverage women’s sports as a powerful tool for destination branding, tourism development, and civic pride. Using Rockford’s authentic women’s baseball legacy as a case study, the session will show how historic narratives can be transformed into modern, event-driven strategies that generate year-round visitation, engage families and youth, and strengthen community partnerships.
Attendees will learn how hosting women’s sports events—paired with intentional storytelling, facility readiness, and local collaboration—can create sustainable economic and social impact while honoring history.
Time & Location:
Date:Tuesday, October 13
Time:01:40 PM - 02:25 PM
Room:Texas Ballroom GH
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