Successful sponsorship starts long before the proposal or pitch. It begins with understanding what your organization, event, audience, and community can offer—and why that value matters to a potential partner. 

This interactive roundtable brings sports tourism professionals together to unpack the fundamentals of sponsorship and explore what organizations are actually selling beyond logos and signage. Participants will discuss how to identify sponsorable assets, understand what brands are looking for, and uncover opportunities that may already exist within their events and destinations. Whether you're building a sponsorship program from scratch or looking to strengthen an existing one, come prepared to compare approaches, ask questions, and rethink the value you bring to the table. 

*This session is part of the Sponsorship track and has been designed for professionals in that role.