Securing community and government support is essential to the success and long-term viability of any event. Effectively communicating the comprehensive economic value of an event can significantly bolster this support. The Event Impact Calculator (EIC), utilized by nearly 400 Destination Marketing Organizations (DMOs) and Sports Commissions globally, serves as a vital tool for quantifying these impacts. This session will offer an overview of how DMOs and Sports Commissions leverage the EIC to advocate on behalf of event organizers to a range of stakeholders. Drawing on examples from users across North America, we will explore how the tool has supported efforts such as negotiating incentives, securing funding, justifying venue development, and more. Our goal is to provide event organizers with insights into the EIC’s practical applications and demonstrate how their collaboration with DMOs or Sports Commissions can improve data accuracy—ultimately maximizing the tool’s value to their events.

* This session is part of the Strategies track and has been designed for professionals in that role.