In the competitive world of sponsorships, a strong brand is your greatest asset. Join John Minadakis, co-owner of Jimmy’s Famous Seafood and master brand-builder, for an inside look at how to create a brand that attracts partners, captivates audiences, and drives long-term value. Drawing from his experience growing a beloved local restaurant into a nationally recognized name, John will share actionable strategies on storytelling, audience engagement, and leveraging social media to amplify sponsorship opportunities. This session will equip sponsorship professionals with fresh ideas to strengthen their organization’s identity, increase partner appeal, and build meaningful connections that deliver measurable results.