Sponsorship Track: From Purpose to Partnerships: Building a Sustainable Brand Through Innovation, Community & Creative Sponsorship
Summary:
What does it take to launch a purpose-driven brand in today’s competitive sports and lifestyle market? For Alan Guyan, Founder and CEO of Made Plus, the answer lies at the intersection of innovation, sustainability, and strategic collaboration.
In this dynamic session, Alan shares the journey of launching Made Plus — a custom, sustainable footwear brand manufacturing premium performance footwear in Annapolis — and how bold pivots, local partnerships, and authentic storytelling helped turn a vision into a movement.
He’ll explore how Made Plus is bringing its mission to life through real-world experiences, including the path to bringing its footwear customization studio to life-- turning fans into co-creators. As personalization and self-expression become central to how athletes, teams, and fans connect with brands, Alan will highlight how customization can drive deeper engagement, loyalty, and value for both sponsors and communities.
*This session is part of the Sponsorship track and has been designed for professionals in that role.
Time & Location:
Date:Wednesday, September 24
Time:02:45 PM - 03:30 PM
Room:Stevedore's Meeting Room
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