In this session, we’ll explore how strategic partnerships across organizations can unlock new levels of innovation, amplify marketing impact, and enhance destination products. Attendees will learn how to initiate partnerships, build mutual trust, and avoid common pitfalls, while examining real-world examples of organizations that have successfully leveraged collaboration to launch joint campaigns, co-create products, and expand their reach. 

*This session is part of the Sales, Services track and has been designed for professionals in that role.