Minor league sports are more than just games - they’re about building connections, driving revenue, and creating unforgettable fan experiences. In this session, the Brian Shallcross with Chesapeake Baysox will share how their organization approaches marketing and sales to grow attendance, engage the community, and deliver value to sponsors. From innovative ticket packages to local partnerships and creative promotions, attendees will gain insight into how a professional baseball team maximizes both its brand and its bottom line.