Behind every great sports event is a team that can program spaces to inspire athletes, engage communities, and meet customer needs. In this panel, industry leaders share best practices for bringing facilities to life, strategies for navigating challenges with destination marketing organizations, and their proudest team moments from hosting successful events. Leave with fresh ideas, practical solutions, and inspiration to elevate your next event.

* This session is part of the Rights Holder track and has been designed for professionals in that role.