The impact of sports events on our communities and destinations has never been more significant, and it continues to grow exponentially. While there’s often a general awareness of these events, it’s time to go beyond that and truly quantify the real impact they have. Join us as we dive into best practices for measuring and reporting the impact of sports events. You'll also hear how other destination organizations are leading the way in doing this. Plus, discover how over 300+ destinations are leveraging the Event Impact Calculator (EIC) to effectively communicate the value of sports events to their communities. Moderator:
Elaine Rosquist, CMP, Senior Director of Product Engagement, Destinations International
Panelists:
Brant Donlon, STS Sports Business Development Chattanooga Sports
Don Dukemineer, STS, CHSP Director of Sports Development Decatur Morgan County Tourism Tariq Khan Senior Economist Tourism Economics