how to effectively tell your story
(Thinking like a brand)
Session 2
Wednesday, May 13, 2020 | 2:00 p.m. ET
4FRONT's Katie Foglia will lead a discussion around how participants can evolve their storytelling approach (and value proposition) to maximize value. This includes re-imaging storytelling materials, 2020 vision for the bid process and more.
Speaker: Katie Foglia, Sr. Manager, Innovation
Since May 2017, Katie Foglia has brought a disruptive approach to her role as Sr. Manager of Innovation at 4FRONT. Katie works alongside 4FRONT’s innovation team to develop forward-thinking solutions for sports & entertainment properties to evolve their organizations, better engage fans & generate more revenue. Katie’s portfolio of clients includes the Detroit Red Wings, Minor League Baseball, NBA, Netball New Zealand, Portland Trail Blazers, Ronald McDonald House Charities (RMHC) and USA Fencing.
Katie’s expertise includes social and digital media content creation, strategy and training, creating sellable social media inventory and conducting social and digital media audits. Her passion includes helping teams integrate social media into the game day experience and creating Instagrammable Moments in venues and at events.
Prior to joining 4FRONT, Katie received her Master of Sports Administration from Ohio University. Katie’s previous work experience includes digital marketing and media for the Columbus Blue Jackets, staff writer/ multimedia for the Pittsburgh Penguins and communications for the U.S. Men’s National Team during the 2014 World Cup in Brazil.
Katie earned her Bachelor of Science in Journalism from Ohio University, making her a double Bobcat. When Katie isn’t at work or scrolling through Twitter (@ktfogs), you can find her listening to Fleetwood Mac or searching for the world’s greatest chicken parmesan. The Pittsburgh native currently resides in Chicago, where she’s learned you never put ketchup on a hot dog.
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