Session 5: Event Programming: Local v. Non-Local – What's the Right Balance?

 Wednesday, May 6, 2020
Led by:
Ben Huffman, Director of Sports Enterprises, Warren County CVB
Mike Guswiler, President, West Michigan Sports Commission
Mike LaPlante, Manager, Soccer Complex Operations, Overland Park Soccer Complex
Eric Sullivan, Partner, The Sports Facilities Advisory/The Sports Facilities Management 
Matt Libber, Executive Director, Maryland SoccerPlex

One of the largest challenges when operating a facility is determining who gets scheduled time, local users or sports tourism events.  With so many different management structures and funding sources there is a wide array in schedule planning.   Do local residents/members get more time or do you schedule event operators to drive economic impact through tourism events?   During this session we will explore a variety of plans in scheduling and discuss balance to drive facility revenue and regional impact.  You will hear from experts representing a variety of types of facility ownership and how they plan their schedule to benefit the community and their clients.

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