Breakout Sessions (Sales, Service, Sponsorship, Strategy)

 Wednesday, Oct 9, 2019
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 Click on the individual track for room location
Sales Track: The Hidden Three Ring Circus of the Sales Decision

What if selling your destination, event, or organization was as simple as becoming aware of three key factors influencing decision makers? Whether it's pitching to a rights holder to host an event, to a company for sponsorship dollars, or city council for funding, this session will provide insight as to why these individuals - knowingly or unknowingly - make the decisions they do, and unlock the sales potential of understanding the circus at work behind every decision.

Speaker: Dr. Jennifer Stoll, Stoll Sports Strategies, LLC

Service TrackFAM Tours, and Site Visits, and Client Gifts, Oh My!

As communities compete for business the expectations to be wined and dined keep increasing. Share best practices for conducting site visits and FAM trips to showcase your destination to potential clients. Also share ideas on low cost ways to show clients you care and are paying attention - but don't bust your budget.

Speakers:
Erin Degulis, Director of Convention Services, Rhode Island Sports Commission
Jerrine Lee, Sports Development Manager, Richmond Region Tourism
Kelli Ryman, Director of Event Services, Visit Knoxville Sports Commission
Ashleigh Bachert, Executive Director, Discover Durham

Sponsorship TrackCorporate Partners

Looking for big-time corporate partners? Brad Read and Danielle Baiunco have a vast array of experience in the sponsorship and corporate partnership world through Sail America and the 2020 US Senior Open, respectively. This session will provide their real-world experience on developing sponsors and corporate partners.

Speakers:
Brad Read, Executive Director, Volvo Ocean Race
Danielle Baiunco, 2020 US Senior Open, Championships Manager

Strategy Track: The Social Dynamics of Strategy: How to Help Your Team Drive Change and Innovation

To deliver better strategic direction, it is critically important to have an employee team that can eliminate the most common obstacles to success.

This presentation focuses on the social dynamics of strategy development, recognizing the importance of organizational culture in creating an environment in which change and innovation are valued, not feared.

If your past strategic plans have failed, or if implementation has stalled and little progress has been made, this presentation will help you and your organization to position itself for continuous strategy development and beneficial outcomes.

Speaker: Dale Neuburger, Director, Burson Cohn & Wolfe Sports Practice -- North America

To view all education sessions during 4S Summit, click here



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