Sports Events and Tourism Association

Partnership - Coronavirus Update

 Posted on: March 26 2020
While you’ve been burdened with adjusting to the new normal that the coronavirus (COVID-19) outbreak has created, know that we are committed to supporting you and keeping your shipments moving. Though this is an ever-changing situation, we will remain open. We are taking every possible measure to ensure the safety of our staff while also providing you with the same level of service you’ve come to expect from PartnerShip. Our goal is to minimize any further disruptions to your business. We continue to monitor the situation and will make any changes needed to continue to serve you. If you have any concerns, we are here to help.

Important Housing Information - Sports ETA 2020 Symposium

 Posted on: March 24 2020
We are aware that Sports ETA Symposium attendees may be the target of unauthorized hotel providers who claim to be partners or providing services on behalf of Sports ETA.  Please be aware that these companies are not authorized to provide services on Sports ETA’s behalf.  Visit KC is the only official housing provider for the 2020 Sports ETA Symposium.  As a reminder, your April hotel reservations have already been canceled for you if you made them through our official reservations link. If you contacted a hotel directly to make reservations, you must cancel those on your own. A new housing link to make reservations for August will open in early April. You will receive an email notification once it opens and you will need to make new reservations. For additional questions or assistance, please contact Sports ETA staff at Sincerely,       Janis Ross Vice President of Events & Exper...

PUSH Magazine

 Posted on: March 23 2020
PUSH, a new sports tourism digital magazine, will take an innovative approach, reaching out to professionals who are passionate about the sports events and tourism industry. The sports tourism industry is constantly changing. To thrive, professionals need tools and resources that keep them up to date on industry trends, engaged in the sports ecosystem and healthy both mentally and physically. There’s no time for fluff. PUSH provides the sports tourism industry with a consistent source of unbiased information, tools for navigating the industry lifestyle and best practices that produce results. Engage with your target audience and align yourself with industry adaptation. Join us in the PUSH to redefine the potential of positive sports tourism impact. Audience: Sports Tourism Industry Professionals Sports Event Rights Holders Destination Marketing Professionals National Governing Bodies Sports Event Sponsors Management Firms Ad Agencies Endurance Ev...

Sports ETA Comes To You - A Weekly Webinar Series For Our Members

 Posted on: March 20 2020
As we navigate these challenging times, Sports ETA is offering a series of free webinars led by the leadership of the organization. Below is the first week’s schedule. Stay tuned for future webinars. Sports ETA and Industry Update Tuesday, March 24, 2020 2:00 p.m. ET - 3:00 p.m. ET Panelists Include:  Al Kidd, President & CEO, Sports ETA Dr. Jennifer Stoll, Research and Education, Sports ETA Janis Burke, CEO, Harris County - Houston Sports Authority/Chair, Sports ETA Janis Ross, CSEE, CMP, VP of Events & Experiences, Sports ETA In this session, the panel will provide an industry update amid the COVID-19 outbreak and how Sports ETA will provide resources for its membership during this time. View Recording Creating and Communicating New Business Solutions in a Crisis Wednesday, March 25, 2020 1:00 p.m. ET - 2:00 p.m. ET Led by Jackie Reau, CEO, Game Day Communication In these uncertain times surrounding COVID-19, we will discuss how...

Sports ETA To Host Annual Programs and Symposium in 2020 - 21

 Posted on: March 20 2020
CINCINNATI (March 20, 2020) – Sports ETA,  the association for the sport tourism industry, announced its revised schedule of 2020-21 programs to bring the national membership and sports events leaders in the industry together for educational and networking opportunities.   The Annual Symposium has been moved to August 2-5, 2020, remaining in Kansas City, Missouri, and will bring hundreds of sports events and tourism professionals and industry partners together to exchange resources, strategies and more. The Symposium features dozens of education sessions, networking opportunities, and business development discussions, all to help Sports ETA members elevate their sports events and improve their work in their destinations. Registration for 2020 is open. The 2021 Annual Symposium will be held April 26-29 in Birmingham, Alabama.   Attendees can focus on the four S’s of sports events and tourism: strategy, service, sales, and sponsorship at this year&rsqu...

Mentor Spotlight: Casey Taker

 Posted on: March 19 2020
Casey Taker’s bucket list: Working in an industry she loves - COMPLETE Going on the field at a Super Bowl - COMPLETE Completing an IRONMAN 70.3 with her father - COMPLETE Visiting Alaska to complete her goal of visiting all 50 states This Sports ETA mentor has done something many will never attempt- Casey Taker completed an IRONMAN 70.3. She and her father crossed that finish line together in Maine last year. Casey works at The IRONMAN Group as Senior Manager, Athlete Development. There she develops strategy and programming to support the entire athlete journey from initial engagement to athlete retention across two of their largest brands, IRONMAN and the Rock N Roll Marathon Series. In her current role, Casey has become well versed in: Creating opportunities for athletes to engage deeper with both a brand and a host destination. This synergy is imperative to maximize the athlete experience and retain athletes.  Defining the athlete ...

Giving Back to the Next Generation

 Posted on: March 11 2020
HELP! Have you ever just blurted this out in the middle of everything?  I know I have, multiple times. If you’re a rights holder, an event organizer, or even a supplier, you have mastered the art of being an excellent multi-tasker, or have you? With so many deadlines and multiple projects going on around you, you are working around the clock.  You have your hands in everything such as site selections, contract negotiations, building the registration platform, marketing, room block monitoring, food & beverage selection, onsite registration, room set up, and speakers, the list is endless. Who does all that work?  The answer is usually one person does it all. Have you ever thought about forming a “Study Abroad” internship program? Well, it is a pretty simple process, as long as you find the right partner who is willing to help you every step of the way. In fact, many of the accredited universities have a study abroad program and are willing to hold ...

Being a Working Mom is Fun – Make it That Way!

 Posted on: March 10 2020
More than ever, today's business climate is transitioning from being male-dominated to embracing equality. Even as a woman, and a mom at that, embracing this is not easy – mom guilt is real. I cannot count how many times I have been asked why I work or have been told I am missing out on my toddler’s childhood. These people could not be more wrong and out of date. Just look at the sports world in today’s society! The thing is, even science can back me up. Research shows mothers who work have long-lasting, positive effects on their kids that go all the way into adulthood. Maybe this shows them that being a parent and working embrace having responsibilities by providing for the ones they love! Being a woman in the sports industry – I can be up against some stigmas sometimes. I adore my job and I know I am good at what I do. But, it doesn’t help that sometimes it can be harder for me to be taken seriously or move up. I have definitely heard jokes on &ld...

Mentor Spotlight: Bonny Bernat

 Posted on: January 15 2020
Bonny Bernat is a Boston fan living in the Winston-Salem area. While she cheers for the Boston Red Sox, she loves bringing sporting events to her community as the Senior Sports and Event Sales Manager at Visit Winston-Salem.  Bonny works on prospecting and proposal development. It’s something Bonny has to do every day to fight for sporting events. “I have found that if I can get a prospective event organizer to Winston-Salem, we stand a really good chance of securing the event,” Bonny said. “I also think our servicing of events is strong; we do not operate with a sports commission so we have to provide as many of the same services that we can, within our limits, to compete with those cities who do.” Building relationships is something Bonny finds important in this industry. It makes for fun experiences. “It always circles back to the relationships and friends I’ve had the fortune of forming,” Bonny added. “Our indus...

Deadline Approaching: Submit your application for the Sports ETA Board of Directors

 Posted on: January 13 2020
Sports ETA is nothing without you, our members. To continue to achieve growth and success, we rely on strong leadership from a handful of dynamic members. Board members serve as representatives of the more than 800 Sports ETA member organizations and help guide the future direction of the association. Right now, there are eight open positions on the Sports ETA Board of Directors. The deadline to apply is this Friday, January 17, 2020. Executive Committee - Secretary Executive Committee - Treasurer Four (4) Directors representing the Sports ETA Destination category serving a three-year term expiring April 2023 One (1) Director representing the Sports ETA Rights Holder category to serve a two-year term expiring April 2022 One (1) Director representing the Sports ETA Industry Partner category to serve a two-year term expiring April 2022 All Sports ETA members are invited to apply for a position and/or suggest potential candidates for the Nominating Committee to ...
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