We have some really exciting news to share! We've partnered with Life in the Front Office to bring you monthly podcasts, April-October!
Don't miss this first episode with Ryan Vaughn, President, Indy Sports Corp, and Eric Neuburger, Stadium Director, Lucas Oil Stadium highlighting The Madness of March Madness. Click here to listen 👉 https://apple.co/2QUdemj
Contact:
Daniel Kraus, CEO
Threshold 360
daniel.kraus@threshold360.com
Contact:
Jackie Reau
Game Day
(513) 708-5822
jreau@gamedaypr.com
Sports ETA and Threshold 360 Announce Strategic Partnership
to Expand Sports Tourism Discovery Options
TAMPA (April 27, 2021) - Sports ETA, the trade association for the U.S. sports events and tourism industry, and Threshold 360, the leading platform for 360° virtual tour creation and delivery in the Hospitality & Tourism industries, today announced a strategic partnership to help enhance marketing programs that increase the visibility through the usage of virtual tours in the sports events and tourism industry.
Sports tournaments are a leading driver for travel and tourism, impacting both fly- and drive-market travel. The new partnership provides immediate access for Sports ETA members to a new entry-level Threshold Platform bundle specifically designed to provide consistent, re-targetable dynamic conten...
The Spring 2021 edition of the Playbook is available now. Download your copy.
Inside This Issue:
Catching Up With Our Communities
"Quarantine Re-emergers" Ready for Live Sports
Evaluating Resident Sentiment to Inform the Development of Sports Tourism
Legalized Sports Betting in America
FIFA World Cup 2026
We encourage members to share information with their peers. Contact Meagan Grau to learn more about how you can contribute to a future edition of The Playbook.
In celebration of April Education Blitz, we wanted to bring together some industry experts to openly discuss the current landscape of the sports events & tourism industry, share learnings and what’s around the corner.
In case you missed it, CSEE has retired. So what does that mean?
For the many Sports ETA members that achieved their CSEE designation, those individuals' designations are now referred to as Sports Tourism Strategist (STS) to more accurately reflect their role in the sports events and tourism industry. Continuing education requirements for those with their STS designation require 4 STS credits each calendar year. Check your Sports ETA profile to see if you fall within this group and if so you'll be able to download your new STS certificate and a toolkit to help guide you through the transition from CSEE to STS.
For those members that were in the process of achieving their CSEE, you are now in the process of achieving your STS. Any previous credits earned, transfer over and count towards your STS designation. You are still required to complete 32 credits to become STS designated, but now you’ll have much more flexibility to complete courses on your terms with a m...
Registration is now open for SportsBIZ XChange II, a virtual networking event that connects the sports events & tourism industry featuring business appointments and industry networking opportunities for its members.
Virtual attendees will have the opportunity to meet one-on-one with key decision-makers during 15-minute appointments, access to dozens of new and updated RFPs, and networking opportunities in the Virtual Lounges. Additionally, a virtual Locker Room will be open to all attendees to view documents (RFPs, fact sheets, and videos) from each rights holder.
Register Now
SCHEDULE
Tuesday, May 18 | 1:00 PM ET - 4:00 PM ET
Welcome & State of the Industry
One-on-One Appointments
Open Networking
Wednesday, May 19 | 1:00 PM ET - 4:00 PM ET
Welcome & Announcements
One-on-One Appointments
Sponsor Networking Event
Thursday, May 20 | 1:00 PM ET - 4:00 PM ET
Welcome & Announcements
One-on-One Appointments...
They say April showers bring May flowers… well at Sports ETA, April Education Blitz brings May STS graduates! Launching today, April 5, two new Certificate Playbook courses are live and available only through the Sports Tourism Learning Institute:
Business Strategy Certificate
Chances are, your organization could use a brush-up on its strategy. Especially in light of recent history. Learn the ins and outs of proven sports tourism business strategy from overview to implementation and everything in between.
Content Providers: Michelle Perry and Dale Neuburger, Gamechangers Consulting
Sports Tourism Basics Certificate
Introduction to Sports Tourism is designed to provide existing, new, and aspiring sports tourism professionals with a comprehensive foundational understanding of the industry's interworkings. The course will explore concepts including the history of the industry, business relationships, trends and issues, and professional development.
...
Co-written with our partners at Longwoods International, be sure to check out our latest joint White Paper on using Resident Sentiment in the development of Sports Tourism.
Download White Paper
Virtual networking event will connect America’s sports events and tourism industry
CINCINNATI (March 17, 2021) – The second annual SportsBIZ XChange II presented by Sports ETA, a three-day virtual event featuring business appointments and industry networking opportunities for its members, will be held May 18-20, 2021.
Virtual attendees will have multiple one-on-one 15-minute appointments with key decision makers as well as networking opportunities with sports events rights holders, access to dozens of new and updated RFPs, and numerous social networking opportunities in the virtual ballroom. Additionally, a virtual Locker Room will be open to all attendees to view documents (RFPs, fact sheets, and videos) from each rights holder.
“During our inaugural SportsBIZ XChange held last August, we facilitated more than 5,000 virtual meetings for our participating members,” said Al Kidd, President & CEO of Sports ETA. “SportsBIZ XChange II will provid...
Contact: Jackie Reau
Game Day
(513) 708-5822
jreau@gamedaypr.com
Sports ETA taps 4FRONT as official innovation and marketing partner
CINCINNATI (March 3, 2021) – Sports ETA, the trade association for the sports events and tourism industry, announced today an official partnership with 4FRONT to guide the association in offering new innovative education and marketing programs to its national membership.
“4FRONT has been a long-time partner of Sports ETA offering cutting edge programming for our members, which have all earned rave reviews,” said Al Kidd, President & CEO of Sports ETA. “We are thrilled that 4FRONT will serve as the Official Innovation Engine of Sports ETA.”
In 2020, 4FRONT created two new certificate programs for Sports ETA: Sports Tourism Innovation Certificate and the Sports Tourism Analytics Certificate to launch Sports ETA’s new education portfolio, the Sports Tourism Learning Institute, and its Sports Tourism Stra...