If there is a universal complaint heard from many event organizers, it’s this one:
“No one ever comes to cover my event.”
You can fill in the blank as to who “no one” is—local newspaper, television stations, etc. Truth be told, it doesn’t matter who that media entity may be. There is a good chance, unless you’re holding a national or state championship or a huge community event (think marathon weekends), the media coverage is more than likely to be sparse.
Why is this?
The quick answer is, media doesn’t operate the way it used to.
The longer answer is, most media outlets have fewer people feeding more media channels. That means whatever story they’ve been assigned to do, they have to contribute a report to the ‘traditional’ media (TV newscast, print newspaper) as well as to the website and social media channels. So they’re doing a lot more with one story. That leaves little time to cover severa...
With the NFL now in full swing this week, it’s a good time to highlight some of the initiatives the NFL has in place to get kids active and eating right. In fact, you may have seen one of these programs in action if you attended an NFL pre-season game this summer.
Probably the most visible is the “NFL Play 60” program, which is really the umbrella title for several youth initiatives, including Fuel Up to Play 60, an in-school program emphasizing good nutrition along with activity; NFL Punt, Pass & Kick, the long-time national skills competition for boys and girls between the ages of 6 and 15; and NFL Flag Football, a youth football league for boys and girls ages 5-17.
NFL Flag Football partners with recreation commissions in cities around the country to form leagues—at last count, more than a thousand leagues across the country. The highlight of the year for many of these teams is playing at halftime during an NFL game—and many were able to do ju...
Have you experienced challenges with how to track room night information better, or do you wonder if others pay bid fees and, if they do, where do they receive the money? Well, you are not alone with challenges or issues we may face in the sport tourism industry.
The upcoming NASC Market Segment Meetings in Indianapolis, October 25-26, 2016, is a great meeting to attend for the opportunity to discuss your challenges/issues and to share best practices in the sport tourism industry.
NASC Market Segment Meetings are very beneficial. Here are three top benefits for attending these meetings in Indianapolis.
1. Learning Opportunity. Market Segment Meetings are an excellent opportunity for you to sit down with your colleagues and share challenges or questions you may have. Learn best practices, trends, strategies, ideas or solutions in small group discussions. You will be discussing with organizations similar ...
Olympic fever, albeit short term and every four years, can be a big driver in sports facilities. As we’ve seen Team USA excel in the pool and in gymnastics, expect little boys and girls everywhere (and their parents) to have visions of gold medals dancing in their heads.
These expected booms in these sports (and more) can mean an increase in building these facilities—to meet the demands of more people who want to use state-of-the-art equipment and venues.
An article in the South Bend Tribune reflects that demand—in the case of two northern Indiana cities, Elkhart and Plymouth, their schools’ facilities are aging (and a YMCA has closed) but those pools could be replaced by larger sports complexes to be used not just for students but for regional meets.
If plans go through, northern Indiana would become home to two sports centers that could draw a variety of athletes, from soccer players to swimmers to fitness buffs. Both cities are planning to include a ...
The challenge venue owners often face is what to do with all that space when your primary sport is no longer in season. In particular, a space as big as a racing oval has to find an activity as big as the space to bring in revenue in the off season. That’s why you’ll see, for example, multi-day concerts at race tracks.
The growth of extreme sport challenges, like Tough Mudder, Spartan Race and similar obstacle events has given these race tracks and other large venues, something to host on off weekends. And Michigan International Speedway has taken that idea one step further.
The Childrenz Challenge at MIS is in its third year and is in record territory. The muddy obstacle course for 4 to 13 year olds at Michigan International Speedway is looking at a record 2,200 participants on Aug. 13.
After having about 1,300 kids last year, the 1,500-kid limit for the Childrenz Challenge already was reached by Feb. 29 this year, Scott Vitale, founder and p...