We're excited to share the first edition of Sports ETA's The Pulse powered by EventConnect Quarterly Report with you.
In this edition, you'll be provided with an overview about this industry leading data dashboard, then dive into some key insights and most importantly, learn how you can use this information to make better business decisions for your organization.
Check Out the Pulse Now
Expanded Definition of Success for the Sports Events and Tourism Industry
By Jennifer Stoll, PhD, STS
Read Full White Paper
For many years, the primary metric for success among sports events and tourism organizations has been economic impact, usually equivocated with hotel room night generation. In other words, sports events and tourism’s primary objective was to solicit non-local travelers to a destination resulting in maximum room-night generation – commonly referred to as “heads in beds.”
As the industry has evolved, it has become apparent that hosting sporting events in a certain locale provides deeper value than solely counting heads in beds. However, despite the growing body of evidence underscoring the widening value of sports events and tourism efforts on the local community, industry-accepted expanded metrics of success have significantly lagged.
Confining the scope of industry success to room nights presents several limitations...
Another episode of our Life In the Front Office podcast series powered by Breinfuel is now available!
Tune in for a deep dive discussion on the World Cup Bid Process with Jason Siegel, President & Chief Executive Officer, Greater Orlando Sports Commission, Terry Hasseltine, Executive Director, Maryland Sports, Monica Paul, Executive Director, Dallas Sports Commission, and Jackie Reau, Committee Member, Cincinnati Local Organizing Committee - FIFA World Cup 2026.
Special thanks to our sponsor, Breinfuel - a Cerebral Beverage helping you push the boundaries of what you thought possible. Use the code "LIFO15" at checkout for your 15% discount.
Listen Now
Another episode of our Life In the Front Office podcast series powered by Breinfuel is now available!
Tune in for a deep dive discussion on the World Cup Bid Process with Jason Siegel, President & Chief Executive Officer, Greater Orlando Sports Commission, Terry Hasseltine, Executive Director, Maryland Sports, Monica Paul, Executive Director, Dallas Sports Commission, and Jackie Reau, Committee Member, Cincinnati Local Organizing Committee - FIFA World Cup 2026.
Special thanks to our sponsor, Breinfuel - a Cerebral Beverage helping you push the boundaries of what you thought possible. Use the code "LIFO15" at checkout for your 15% discount.
A partnership webinar with Sports ETA and Threshold 360, led by Seth Lawson, Sales Director, Threshold 360, Jennifer Rothman, International, Domestic & Sports Sales Manager, Discover Long Island, and Al Kidd, President and CEO, Sports ETA to learn more about the impact Threshold 360 can have across your sports, sales, marketing, and partnership initiatives.
The third episode of our Life In the Front Office podcast series is now available!
In this episode, you'll learn how three NGB's are preparing for the upcoming Tokyo Olympics. Listen now to find out what it takes Craig Cress, Executive Director, USA Softball, Kate Reisinger, Director of Sports Performance, USA Fencing, and Adam Andrasko, CEO, USA Artistic Swimming to gear up for this national event.
Special thanks to our sponsor, Breinfuel - a Cerebral Beverage helping you push the boundaries of what you thought possible. Use the code "LIFO15" at checkout for your 15% discount.
The third episode of our Life In the Front Office podcast series is now available!
In this episode, you'll learn how three NGB's are preparing for the upcoming Tokyo Olympics. Listen now to find out what it takes Craig Cress, Executive Director, USA Softball, Kate Reisinger, Director of Sports Performance, USA Fencing, and Adam Andrasko, CEO, USA Artistic Swimming to gear up for this national event.
Special thanks to our sponsor, Breinfuel - a Cerebral Beverage helping you push the boundaries of what you thought possible. Use the code "LIFO15" at checkout for your 15% discount.
Contact:
Jackie Reau, Game Day
(513) 708-5822 | jreau@gamedaypr.com
Sports ETA and Ohio University Partner to offer
Masters Certificate in Sports Gambling Education
In partnership with Ohio University’s Sports Gambling Education program, Sports ETA is offering its members a new education offering in the fast-moving legalized sports betting industry.
The Masters Certificate in Sports Gambling Education, comprising three online courses, will help sports events and tourism leaders understand the landscape of legalized sports gambling and how to best leverage it. A 15% discount on tuition will be offered to Sports ETA members. To learn more about the program, visit the Sports Tourism Learning Institute.
Introductory Webinar: June 10, 3 PM ET
For those interested in learning more about the Masters Certificate in Sports Gambling Education, a webinar is being offered on June 10, 3 PM ET. Registration is free and o...
Contact:
Jackie Reau, Game Day
(513) 708-5822 | jreau@gamedaypr.com
Check out the pulse now
Sports ETA and EventConnect announce the first-ever real-time
dashboard for the sports events and tourism industry
CINCINNATI (June 3, 2021) – Sports ETA, the trade association for the sports events and tourism industry, and EventConnect, the event platform that aims to evolve how youth and amateur sports events are managed with its no-cost software, announced today a partnership to provide the first-ever live dashboard for the sports events and tourism industry.
Sports ETA’s The Pulse powered by EventConnect provides vital industry insights for destinations and events rights holders alike to reference as they develop business plans. The Pulse dashboard includes year-over-year data: Travel registrations, average night stays in U.S. hotels, average nightly hotel rate, a heat map of the United States where events are held, and the number of e...
For more information surrounding the 2021 NFL Draft and other events taking place in Cleveland, visit: www.thisiscleveland.com