Looking for effective ways to promote your next sports event? Billetto blog has six strategies to target your audience.
Create a catchy event name
Your event name is important since it is the first interaction potential participants will have with your event. Along with being catchy, make sure the name gives a hint about what the event entails. When brainstorming ideas, try and keep it simple so the name can grow to be recognizable.
Use event posters
Posters are still among the most effective ways of advertising sports events. Posters leave lasting impressions, tend to be cheaper, and will continue to promote the event as long as it is left intact. The key is to get it in front of the right audience. Consider hanging posters at stadiums, gyms, schools, etc.
Work with influencers
Sports fans and potential participants will relate better with your sports event if they hear about it from a person in the field. For local sports events, that person could be ...
It was another successful year for the 4S Summit. More than 150 sports events and tourism leaders attended the three-day summit in Providence, Rhode Island last week. During the three-day summit, attendees had the chance to learn new ideas and resources along with best practices to take back to their organization.
“The 4S Summit allows industry professionals to come together to share ideas and best practices about the current trends in sports events and tourism,” said Al Kidd, President & CEO, Sports Events & Tourism Association. “Providence was a terrific host city to cultivate discussions between some of the great minds in our industry.”
One of those attendees was Jarrett Dowling, CSEE Sales Manager at Columbia SC Sports. She took in several of the 20+ presentations and round tables offered at this year’s summit.
“I think I probably learn the most from listening to successful colleagues during the round tables and sessions,&rd...
CINCINNATI (October 11, 2019) - The Sports Events & Tourism Association (Sports ETA) wrapped up its annual 4S Summit, which focuses on sports events and tourism and the following areas: strategies, services, sales, and sponsorships.
More than 150 sports events and tourism leaders attended the three-day summit in Providence, Rhode Island.
During the three-day summit, the program, which started Tuesday, gave attendees a chance to learn new ideas and resources along with best practices to take back to their organization. More than 20 speakers offered presentations and hosted round tables.
“The 4S Summit allows industry professionals to come together to share ideas and best practices about the current trends in sports events and tourism,” said Al Kidd, President & CEO of Sports Events & Tourism Association. “Providence was a terrific host city to cultivate discussions between some of the great minds in our industry.”
Highlights of ...
In case you missed it, we have partnered with Northstar Meetings Group. NMG is the leading multi-brand media platform for event planners of all types, and they have teamed up with us to feature their educational content.
Not only will the educational content that we provide be featured at Northstar conferences, but this agreement also includes a joint “Annual State of the Industry” publication and research co-sharing with NMG.
To launch the partnership, we are offering a course presented by Peter Ashwin titled “Protecting Your Events: How to Prepare for Uncertainty and Adverse Conditions”. This course is included in our Certified Sports Event Executive (CSEE) series and will take place in Anaheim, California, on November 12 at a cost of $250 for Sports ETA members and $400 for non-members. To register for this event, you can visit SportsETA.org.
“We have long admired the work that Northstar Meetings Group, through its SportsTravel brand...
The fall 2019 edition of the Playbook is available now. Download your copy.
Inside this issue
- Kansas City Bucket List
- Event Impact in Your Community
- Strategic Sponsorships
- Creating a Winning Environment
The primary contact for your organization will receive a hard copy of The Playbook - Fall 2019 edition in the mail in the next few days.
We encourage members to share information with their peers. Contact Meagan Grau, Director of Member Services and Engagement, at Meagan@SportsETA.org to learn more about how you can contribute to a future edition of The Playbook.
Are you ready to advance the mission of your organization? Wanting to improve your leadership skills? Then the Chief Executive (CE) Summit is for you. All presidents, CEOs, and executive directors are encouraged to come learn from industry experts addressing high-level topics. This year's summit will take place in Louisville, Kentucky November 5-6. To register, visit SportsETA.org.
This summit is geared to Chief Executives to improve their overall leadership skills. That’s why Ray Palmer, CEO of Pensacola Sports, has attended in the past.
“The CE Summit gives me the chance to interact with other leaders in our industry who face similar challenges and learn how others address challenges and issues in a small group setting,” said Palmer.
Ray highly encourages any person in a high-level position within their organization to attend and says that “The only people who should not attend, are those who already know it all and quite frankly, I haven't fo...
Who doesn’t love a good discount? Did you know with your Sports ETA membership, you have access to several great discounts on services you may already be using. Give us a few minutes and we’ll walk you through the discounts you can start using today.
Shipping discount with Partnership®
PartnerShip®, the endorsed shipping management provider of Sports ETA, helps you save on every shipment you send and receive. This program is available to all Sports ETA members with no obligations and no minimum shipping requirements. Members who enroll in the Sports ETA Shipping Program save on select FedEx® services. Sign up today.
Car rentals with Avis and Budget
Headed out of town on business? Rent a car to get there. Your Sports ETA membership gives you discounts at both Avis and Budget. For Budget, members can enjoy a savings of up to 25%. Avis discounts vary. You can determine your discount by using the Avis Worldwide Discount code found here.
Funding, Usage, Facility Management -- Learn about the latest industry trends at one of the largest sports complexes in the world. Save your spot for the Sports Facilities Summit today.
"As a new facility operator, I have relied on best practices from similar facilities in order to plan our staffing and maintenance programs. As we are entering the market, it seems there is a lack of networking and training opportunities for facilities like ours. The Sports Facilities Summit fills a large need in the industry and I am excited to learn from experts around the country on how to better our product and/or operations."
Ben Huffman, CSEE, Director of Sports Enterprises, Warren County CVB
WHO SHOULD ATTEND?
Developers & Architects
Non-Traditional Sports Venues
Parks and Recreation
Stadiums & Arenas
Sports Facility Vendors
Putting Certified Sports Event Executive (CSEE) behind your name is a big deal in this industry. If you are working towards your CSEE certification, the 4S Summit can help. Tuesday, October 8, Jason Martinez from Game on Nation will be leading a class, Now Presenting.
This curriculum and approach teaches participants how to identify their communication strengths and weaknesses. This way you can make the most positive impression on clients, colleagues and the media, while still being true to yourself. Jason will also touch on techniques to enhance presence, public speaking and presentation skills, and media and social media interactions. Click here to learn more about this CSEE course.
The 4S Summit is headed to Providence, Rhode Island October 8-10. There is still time to register, but spots are filling up. Reserve yours today and earn 4 credit hours towards your CSEE certification or recertification for attending.
The Naples, Florida area is growing its sports tourism abilities with a new sports facility. Collier County is building an $80 million dollar facility that would include 19 sports fields and a lake, according to WINK-TV. This is all made possible to tourism tax dollars.
County officials believe this facility will be very popular for not only local sporting events but national tournaments as well. That is something for Sports ETA member Naples, Marco Island, Everglades Convention & Visitors Bureau to be excited about.
The unnamed facility will be operational next July. This will include four fields. The rest of the 15 fields will be done in 2021.