Mentor Spotlight: Ariana Tyler

 Posted on: March 5 2020
While it’s months away, chances are that Ariana Tyler has the date marked on her calendar for the football tailgating season to come back. Ariana says that her favorite time out of the whole year is, “Saturday afternoon in September or October, because it means football and tailgating.” As a die-hard Michigan State fan, Ariana’s favorite sports memory was going to the Rose Bowl with her father in 2014 and watching her Spartans steal the win from Stanford in the last minute of the game. For Ariana Tyler, the sport event industry is about giving people a life-long memory. She enjoys meeting peers from across the country and building relationships within the industry. “Learning from others has truly helped me be a better event planner and provide that next level of servicing to our clients,” says Tyler. “Plus, it’s always fun to hear what cool things other cities are doing!” As an Events Manager for the Greater Columbus Spo...

No fans in the stands- the call for the NCAA to protect student-athletes during this year’s March Madness

 Posted on: March 3 2020
Could this year’s NCAA Men’s Basketball Tournament be played without an audience? That’s what the National College Players Association is asking the NCAA to consider. It’s all to protect the players from the coronavirus. In a statement the group released on February 29, 2020, the NCPA says “the NCAA and its colleges should take precautions to protect college athletes.” The NCPA goes on to say precautions such as cancelling auxiliary events such as meet and greets, press events, etc. as not to put players in contact with crowds. As well as athletic programs should “take every possible measure to sanitize buses and airplanes used to transport players.” The NCAA has not commented yet on the statement. The organization does have a coronavirus resources page on their website. There, the NCAA says it “is taking concerted steps to maintain the first-rate delivery of NCAA championship experiences for student-athletes, team personne...

Here's Just a Glimpse at What’s in Store for This Year’s Women’s Summit

 Posted on: February 20 2020
Attention women in the sports industry- Sports ETA is excited to welcome you to the 2020 Women’s Summit on April 1-3 in New Orleans. We’ll be talking about our personalized Enneagram Assessments with Deni Tato, Media Training, and Negotiation Skills for Professional Women with attorney Tracy Warren. The Enneagram Assessment Test is a great opportunity to understand your personal habits. Recognizing not who you are, but why you act in the way that you do. Deni Tato is a certified Enneagram trainer and will help you better understand the deeper motivations behind your behavior in her workshop at this year’s summit. We held a webinar preview for the workshop, which you can access the recoding for here. Also coming to the Women’s Summit is Tracy Warren. The attorney with Buchalter Law will present the best practices to hone negotiation skills specific for professional women. To help with our media skills, Betsy Ross and Jackie Reau from Game Day will teach you...

Mentor Spotlight: Cole Lacey

 Posted on: February 20 2020
If Cole isn’t relaxing on a boat with his friends and family, you can be sure he’s networking until you know the name of Wicomico County, Maryland. Cole works to connect with peers and colleagues to help bring big scale events to a small market. “I focus on strengthening and growing my professional network not only locally, with facilities and various organizations, but nationally with colleagues and event organizers,” said Cole Lacey. Cole was recently promoted to Assistant Tourism Manager at Wicomico County Recreation, Parks & Tourism/TEAM Maryland. His main focus is on bringing new business to Wicomico County including developing proposals and budgets for events with the goal to grow economic impact. Additionally, Cole assists event organizers with logistics and management including facility set up and volunteer/ staffing needs. If there is one thing to take pride in working in sport tourism and events, its recognizing the impact that one single ...

Member Benefit: Tag Sports ETA on social

 Posted on: February 20 2020
Looking for more exposure on your social media posts? Tag Sports ETA in your posts. As a Sports ETA member, you can tag us in your social posts and we’ll like, share, comment, retweet, etc. to help you reach a wider audience. On Twitter, more than 2,500 people are following @Sports_ETA, nearly 2,500 people follow the @SportsETA Facebook page and on Instagram, over 700 people follow us @sports_eta. Sports ETA has a great reach and we want our members to take advantage of it. We are here for you. So try to tag us in your social post once in a while and see what Sports ETA on social can do for you. Facebook: @SportsETA Instagram: @sports_eta Twitter: @Sports_ETA

Mentor Spotlight: Mike Sharpe

 Posted on: February 18 2020
A dream came true for Mike Sharpe just a few weeks ago- his hometown team won the Super Bowl! Not only that, he had a hand in planning the celebration parade for the Kansas City Chiefs. And while celebrating this momentous occasion, the Sharpe family found one of the biggest Kansas City fans around- actor Paul Rudd. This dream didn’t happen overnight for Sports ETA mentor Mike Sharpe. He’s been in the sports industry for almost 30 years. Now he works at the Director of Business Development for the Kansas City Sports Commission & Foundation. Some of Mike’s responsibilities include overseeing all facets of national event procurement for the organization. As well as handling governmental affairs at the city, county, and state levels. If there is one thing that has remained constant through Mike’s career has been leadership. He has spent the last three decades working his way up from student manager, to head coach, to Athletic Director, to an Assistant ...

Mentor Spotlight: Josh Akright

 Posted on: February 17 2020
Josh Akright loves sports. Not only has he found a career in the sports industry, but sports is a hobby of his and his two sons. In his free time, you can find Josh either playing sports or coaching his sons’ travel hockey team. “Watching my sons have success playing sports and the exhilaration in their faces, that’s my favorite,” said Akright. Josh is the Vice President at Pse Event Housing and a Sports ETA Mentor. The company handles all the housing details for tournaments and events from beginning to end. As you can imagine, Josh is well versed in event management, but his responsibilities also include acquisitions, business development, fiance, sales and strategy. “The people are incredible. The highs and lows of the event management business and watching something come together from the grassroots beginning to last out or play that end the event,” Akright added. “I’ve been able to travel much of the country, meet incredible ...

Show a little love with Sports ETA’s Legacy Fund

 Posted on: February 13 2020
Show a little love to a great charity this Valentine’s week through Sport ETA’s Legacy Fund. The fund raises money for a special organization in the host city of our Symposium each year. This year, we are so excited to be helping KC Blind All-Stars Foundation. This amazing group helps support the needs and dreams of blind and visually impaired youth at the Kansas State School for the Blind and the educators who believe in them.             You may be asking yourself, how can I help? Right now, the Legacy Fund is looking for items to either auction or raffle off during this year’s Symposium on April 20-23 in Kansas City. Donating an item is simple. Start by filling out the donation form here. Note that you can either ship your donated item to the Symposium ahead of time, or ship the item to the winner following the Symposium. For questions, please contact Member Services at or 513.281.388...

The Women’s Summit - Don’t Miss It!

 Posted on: February 11 2020   Posted by: Ariana Tyler
The Women’s Summit, now in its third year, has continued to grow and shows no signs of slowing down. The education sessions, roundtable topics, volunteer opportunities, and even the social hours have been created based on direct feedback from previous attendees. This conference is intimate and the discussions can get gritty, which is why I like it so much. The speakers vary from our industry peers to national speakers and former athletes. The roundtable conversations will carry over into dinner and the keynote speaker won’t be offended if you raise your hand mid-presentation. Due to its small size and, quite frankly, the fact that it’s all women, we’re able to talk freely about things that affect us differently in the industry. We receive advice from trailblazing women in the industry and can change our perspectives based on the viewpoints of newcomers. While Symposium and 4S are fantastic conferences, the Women’s Summit’s format allows you ...

Register for an Online CSEE Course

 Posted on: February 3 2020
Now’s your chance to learn how to take your sports organization to the next level. The first Online Sport Management Course for a CSEE Certificate is now open for registration. With a Certified Sports Event Executive Certificate employers will recognize what you’re truly capable of. This is the first scheduled course on the calendar for 2020. With symposiums and summits planned throughout the year. Sports ETA has partnered with The University of Florida Department of Sport Management in the College of Health and Human Performance to bring you a full Online Sport Event Management Course that applies to CSEE credit. The online course will teach 20 topics revolving around event management and overall planning for events. With all the necessary building blocks to raise the ceiling for your sports organization. Registration for the online course will be closing on February 14th. The deadline for turning in coursework and assignments for the Event Management Online Cours...
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