Is your organization a small to mid-market sports destination? If so, join us Thursday, November 12, 2020 at 3 pm ET for the next Small to Mid-Market Destination Sub-Group call.
The Topic of Discussion:
Sports ETA Update -- An update on the association, as well as our new education platform/offerings.
Al Kidd, Sports ETA President & CEO
Dr. Jennifer Stoll, Sports ETA Research & Education
Frank Lett, Senior Associate Executive Director/Director of Sports Marketing, Visit Kingsport
Ashleigh Bachert, Vice President of Sales, Tulsa Sports Commission
Derek Bombeck, Sales Development Manager, Lincoln Convention and Visitors Bureau
Visit sportseta.org/small-to-mid-market-destnations to learn more about this group!
Interested in the SMID group and want to receive information and communications about this sub-group and future calls/meetings? Click below to subscribe to our email list.
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One of the goals this Sport ETA Young Professional has is to survive 2020 and bounce back from the COVID-19 pandemic. Many of us are with you on this one Luchie.
Meet Luchie Javelosa. She has been in the sports events and tourism industry for five years and is currently the sports sales manager at Visit Tucson. In her role, Luchie is tasked with marketing the Tucson region as a premier sports destination through working with local facilities and businesses, developing bid proposals and presentations, and managing social media platforms.
In the Tucson area, Luchie has enjoyed showcasing the city to new and returning visitors.
“Particularly one recent memory is setting up a skills clinic for the local youth rugby club with the Spain 7s Men’s National Team earlier this year,” said Javelosa. “It’s little moments like these that create a lasting memory and impact for our local youth and community.”
In the future, Luchie hopes to be able t...
The Fall 2020 edition of the Playbook is available now. Download your copy.
Inside This Issue
The first-ever SportsBIZ XChange (SBX) is in the books!
Top 8 Take-Aways from the Sports ETA 2019 State of the Industry Report
Meet the 2019 - 2020 Award Winners!
We encourage members to share information with their peers.
Contact Meagan Grau to learn more about how you can contribute to a future edition of The Playbook.
ATTENTION SPORTS INDUSTRY PARTNERS:
Connect LIVE with Leading Sports Event Organizers
Myrtle Beach, South Carolina | January 4-8, 2021
Register by December 1st. Space is limited!
About the Event
Join us for four days of relationship-oriented meetings, interactive activities, and more with some of the industry's top National Governing Bodies and Event Organizers! Unlike other sports industry conferences, Sports Express is centered around maximizing your personal interactions with the industry's most active event rights holders. This limited capacity event, held in Myrtle Beach, SC, will adhere to recommended health and safety measures.
Key Highlights Include:
Beachfront accommodations at the Hilton Myrtle Beach Resort
Transportation to and from Airport (MYR), Hotel and all interactive activities
Opening Night Dinner (Mon.) and Closing Dinner (Thu.), plus all meals
2:1 ratio of Sports CVB/Sports Commission to Event Rights Holders
Two afternoon wa...
Each year, Sports ETA honors organizations and individuals in the sports events and tourism industry to celebrate their accomplishments and achievements. Award activities, events, marketing campaigns, web strategies, etc. must have occurred between January 1 and December 31, 2019.
An independent judging panel made up of leaders in the sports events and tourism industry reviews each award submission based on a point system determined by the Sports ETA awards committee. Each of our 2019-2020 winners rose to the top of the list, and we couldn’t be more proud of the work that was done in the continuing effort to advance the sports events and tourism industry!
Premiering now, on our new Sports Events Entertainment Network (SEEN), your 2019 - 2020 Award Winners! Meet the winners and learn more about the work they completed to advance the sports events and tourism industry!
Tune into sports Events entertainment Network (SEEn)
The COVID-19 pandemic has given us many lessons to learn. One of those, according to McKinsey & Company, is how companies are able to weather major, unforeseen disruptions. Organizations that have been able to adapt to the challenges of this pandemic are resilient.
What does it take to be one of those resilient organizations? What lessons can you learn to bring your own organization into this next normal? McKinsey & Company broke it down into five characteristics they believe these companies share:
Establish a common purpose and clear communications
Having clear principals for a company is important. Many companies found their purpose though was challenged at the start of the COVID-19 pandemic. Resilient companies were able to recognize this and alter their purpose.
Along with this clear, common purpose came clear and frequent communication. Being able to allow your employees and co-workers in on that vision will allow them to feel invested in it.
Set up ...
Sports, magic, now horse jumping. Daniel Gallagher has a wide range of hobbies, but one dream job and that’s the one he’s living right now.
Daniel Gallagher, one of Sports ETA’s Young Professionals, is the Director of Sports Sales at Atlantic City Sports Commission and Meet AC. He’s been in the industry for ten years and six of them have been spent with Atlantic City Sports Commission and Meet AC.
As the Director of Sports Sales, Daniel’s main goal is to drive economic impact to Atlantic City through sporting events and sport-related conventions. While it’s been a challenging year for the sports tourism industry, Daniel is ready and excited to work cohesively and creatively with event organizers during these uncharted times.
“We are all in this together,” Gallagher said. “And while sporting events are spearheading the charge for mass gatherings, proper protocols, mandates, and procedures are imperative to ensure that we can...
NCAA Update (10/5/2020): NCAA Championship host sites will be announced on October 14 at 1 p.m. EDT on www.NCAA.com. Emails will also be sent directly to the primary bid contact and athletic director or commissioner of the host institution or conference.
Emails to successful bidders will include links to social media artwork, release template, social media hashtag and the full release announcement. Questions can be directed to Russ Yurk with 129 Sports at email@example.com.
“The selection process for host cities of future NCAA Championships from 2022-2026 was highly competitive and we appreciate all of the work that went into each and every bid,” said Russ Yurk, NCAA Representative for Championships. “The committees were very impressed with the bids from host cities, and there were many tough decisions. We are on track to announce and celebrate our future host cities for NCAA Championships on October 14.”
In a recent study conducted by the Sports Events and Tourism Association, research showed U.S. sports travelers, event organizers and venues spent a total of $45.1 billion in 2019, an increase of over 5 percent from the previous year, generating $103.3 billion in direct, indirect and induced business sales, according to the 2019 State of the Sports Tourism Industry Report in America.
From 2015 to 2019, sports tourism spending increased 16.7%. The study conducted calculated three distinct types of impact: direct, indirect, and induced, calculating the levels of impact for sales, jobs, wages, and taxes. By monitoring the sports tourism economy, policymakers can produce future funding plans and prioritize sector development.
Sports Travelers: Nearly 180 million people traveled to a sports event in the U.S. in 2019 either as a participant or spectator, which generated 69 million room nights. The study found this was an increase of more than 10 million people since 2015, who are spend...