Sports ETA announces new board leadership for 2021-22

 Posted on: June 29 2021
Contact: Jackie Reau Game Day (513) 708-5822 | jreau@gamedaypr.com     Sports ETA announces new board leadership for 2021-22   CINCINNATI (June 29, 2021) – Sports ETA announced new board leadership as elected at the Annual General Membership Meeting this week. Michael Price of Greater Lansing Sports Authority was elected Board Chair. The 2021 Officers of Sports ETA are: Chair Michael Price, STS, CTA Greater Lansing Sports Authority. Price has served as executive director of Greater Lansing Sports Authority for the past 15 years and is a long-time committee chair with Sports ETA. He is the co-founder of Pure Michigan Sports, the state sports association for Michigan and serves as the groups lead.   Immediate Past Chair, Janis Burke, STS, Harris County – Houston Sports Authority. Burke has served as CEO of the Harris County – Houston Sports Authority for the past 15 years. Under her board leadership, Sports ETA un...

Going Virtual to Create A New Event Called Virtual Artistic Swimming

 Posted on: June 23 2021
Going Virtual to Create A New Event Called Virtual Artistic Swimming By Baylee Robinson, Events & Membership Director, USA Artistic Swimming Looking back at 2020 and what we all went through is overwhelming, but it also shows how resilient the sport industry can be. Last year was full of planning, cancelling, planning again, moving, postponing and transitioning into a virtual world. To say 2020 was stressful and exhausting is an understatement of the year, it was so much more. It was devastating to watch but looking back now I can see how successful we all really were. USA Artistic Swimming (USAAS) went through a lot of same struggles but as a unique sport we were able to create a unique competition opportunity, Virtual Artistic Swimming. We never thought COVID-19 would last as long as it did and we wanted to provide our athletes a light at the end of a dark tunnel. Our athletes had now gone over a year without an in-person event and the motivation to keep training without a...

Sports ETA's The Pulse powered by EventConnect Quarterly Report

 Posted on: June 21 2021
We're excited to share the first edition of Sports ETA's The Pulse powered by EventConnect Quarterly Report with you. In this edition, you'll be provided with an overview about this industry leading data dashboard, then dive into some key insights and most importantly, learn how you can use this information to make better business decisions for your organization. Check Out the Pulse Now  

White Paper: Expanded Definition of Success for the Sports Events and Tourism Industry

 Posted on: June 18 2021
Expanded Definition of Success for the Sports Events and Tourism Industry By Jennifer Stoll, PhD, STS Read Full White Paper For many years, the primary metric for success among sports events and tourism organizations has been economic impact, usually equivocated with hotel room night generation. In other words, sports events and tourism’s primary objective was to solicit non-local travelers to a destination resulting in maximum room-night generation – commonly referred to as “heads in beds.”  As the industry has evolved, it has become apparent that hosting sporting events in a certain locale provides deeper value than solely counting heads in beds. However, despite the growing body of evidence underscoring the widening value of sports events and tourism efforts on the local community, industry-accepted expanded metrics of success have significantly lagged.  Confining the scope of industry success to room nights presents several limitations...

Podcast: World Cup Bid Process

 Posted on: June 18 2021
Another episode of our Life In the Front Office podcast series powered by Breinfuel is now available! Tune in for a deep dive discussion on the World Cup Bid Process with Jason Siegel, President & Chief Executive Officer, Greater Orlando Sports Commission, Terry Hasseltine, Executive Director, Maryland Sports, Monica Paul, Executive Director, Dallas Sports Commission, and Jackie Reau, Committee Member, Cincinnati Local Organizing Committee - FIFA World Cup 2026. Special thanks to our sponsor, Breinfuel - a Cerebral Beverage helping you push the boundaries of what you thought possible. Use the code "LIFO15" at checkout for your 15% discount. Listen Now

Podcast: Preparing for Tokyo

 Posted on: June 8 2021
The third episode of our Life In the Front Office podcast series is now available! In this episode, you'll learn how three NGB's are preparing for the upcoming Tokyo Olympics. Listen now to find out what it takes Craig Cress, Executive Director, USA Softball, Kate Reisinger, Director of Sports Performance, USA Fencing, and Adam Andrasko, CEO, USA Artistic Swimming to gear up for this national event.  Special thanks to our sponsor, Breinfuel - a Cerebral Beverage helping you push the boundaries of what you thought possible. Use the code "LIFO15" at checkout for your 15% discount.

Sports ETA and Ohio University Partner to offer Masters Certificate in Sports Gambling Education

 Posted on: June 7 2021
Contact: Jackie Reau, Game Day (513) 708-5822 | jreau@gamedaypr.com     Sports ETA and Ohio University Partner to offer  Masters Certificate in Sports Gambling Education   In partnership with Ohio University’s Sports Gambling Education program, Sports ETA is offering its members a new education offering in the fast-moving legalized sports betting industry.  The Masters Certificate in Sports Gambling Education, comprising three online courses, will help sports events and tourism leaders understand the landscape of legalized sports gambling and how to best leverage it. A 15% discount on tuition will be offered to Sports ETA members. To learn more about the program, visit the Sports Tourism Learning Institute. Introductory Webinar: June 10, 3 PM ET For those interested in learning more about the Masters Certificate in Sports Gambling Education, a webinar is being offered on June 10, 3 PM ET. Registration is free and o...

Sports ETA and EventConnect announce the first-ever real-time dashboard for the sports events and tourism industry

 Posted on: June 3 2021
Contact: Jackie Reau, Game Day (513) 708-5822 | jreau@gamedaypr.com   Check out the pulse now Sports ETA and EventConnect announce the first-ever real-time dashboard for the sports events and tourism industry   CINCINNATI (June 3, 2021) – Sports ETA, the trade association for the sports events and tourism industry, and EventConnect, the event platform that aims to evolve how youth and amateur sports events are managed with its no-cost software, announced today a partnership to provide the first-ever live dashboard for the sports events and tourism industry.   Sports ETA’s The Pulse powered by EventConnect provides vital industry insights for destinations and events rights holders alike to reference as they develop business plans. The Pulse dashboard includes year-over-year data: Travel registrations, average night stays in U.S. hotels, average nightly hotel rate, a heat map of the United States where events are held, and the number of e...

Podcast: Hosting an NFL Draft

 Posted on: May 24 2021
The second episode of our Life In the Front Office podcast series is now available! Tune in to hear what it took for our friends in Cleveland to host the 2021 NFL Draft, featuring David Gilbert, President & CEO, Greater Cleveland Sports Commission and Aubrey Walton, Director, Event Location Strategy & Planning, NFL Events. Click here to listen. Special thanks to our sponsor, Breinfuel - a Cerebral Beverage helping you push the boundaries of what you thought possible.

First-Ever STS Graduating Class - Congratulations!

 Posted on: May 18 2021
All of us here at Sports ETA are thrilled to congratulate our first class of Sports Tourism Strategist (STS) graduates! We are excited to share your accomplishments with your industry peers and proud to recognize the commitment you've shown towards your professional education. The Sports Tourism Strategist certification encompasses 32 credit hours of leading-edge sports events and tourism industry education from crisis communications, event management, innovation, sports business analytics, and more. The STS certification is a program of the Sports Tourism Learning Institute, offered by Sports ETA, and is the leading-edge education institute for the sports events and tourism industry offering topical content, in-depth, and industry-leading certification programs. To learn more visit, learn.sportseta.org/about. “Sports ETA congratulates these 35 individuals who are actively advancing their knowledge and skills about the sports events and tourism industry with the Sp...
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