The Spring 2021 edition of the Playbook is available now. Download your copy.
Inside This Issue:
Catching Up With Our Communities
"Quarantine Re-emergers" Ready for Live Sports
Evaluating Resident Sentiment to Inform the Development of Sports Tourism
Legalized Sports Betting in America
FIFA World Cup 2026
We encourage members to share information with their peers. Contact Meagan Grau to learn more about how you can contribute to a future edition of The Playbook.
The NCAA is looking for hosts for their DIII men’s and women’s lacrosse preliminary rounds. If you are interested, contact Russ Yurk at email@example.com or the championships managers listed below.
DIII Men’s Lacrosse
Bid Checklist - https://ncaaorg.s3.amazonaws.com/championships/sports/lacrosse/d3/men/2020-21D3MLA_BidChecklist.pdf
Additional information - https://www.ncaa.org/championship-bid-process-information
Regions needed: Northeast, mid-Atlantic, Midwest
First/Second Round: Saturday, May 15, 2021 and Sunday, May 16, 2021
Quarterfinals/Semifinals: Saturday, May 22, 2021 and Sunday, May 23, 2021
Champ manager: Alex Mortillaro, firstname.lastname@example.org
DIII Women’s Lacrosse
Bid Checklist – https://ncaaorg.s3.amazonaws.com/championships/sports/lacrosse/d3/women/2020-21D3WLA_PrelimRndBidChecklist.pdf
Host Ops manual - https://ncaaorg.s3.amazonaws.com/championships/sports/lacross...
In celebration of April Education Blitz, we wanted to bring together some industry experts to openly discuss the current landscape of the sports events & tourism industry, share learnings and what’s around the corner.
In case you missed it, CSEE has retired. So what does that mean?
For the many Sports ETA members that achieved their CSEE designation, those individuals' designations are now referred to as Sports Tourism Strategist (STS) to more accurately reflect their role in the sports events and tourism industry. Continuing education requirements for those with their STS designation require 4 STS credits each calendar year. Check your Sports ETA profile to see if you fall within this group and if so you'll be able to download your new STS certificate and a toolkit to help guide you through the transition from CSEE to STS.
For those members that were in the process of achieving their CSEE, you are now in the process of achieving your STS. Any previous credits earned, transfer over and count towards your STS designation. You are still required to complete 32 credits to become STS designated, but now you’ll have much more flexibility to complete courses on your terms with a m...
They say April showers bring May flowers… well at Sports ETA, April Education Blitz brings May STS graduates! Launching today, April 5, two new Certificate Playbook courses are live and available only through the Sports Tourism Learning Institute:
Business Strategy Certificate
Chances are, your organization could use a brush-up on its strategy. Especially in light of recent history. Learn the ins and outs of proven sports tourism business strategy from overview to implementation and everything in between.
Content Providers: Michelle Perry and Dale Neuburger, Gamechangers Consulting
Sports Tourism Basics Certificate
Introduction to Sports Tourism is designed to provide existing, new, and aspiring sports tourism professionals with a comprehensive foundational understanding of the industry's interworkings. The course will explore concepts including the history of the industry, business relationships, trends and issues, and professional development.
Co-written with our partners at Longwoods International, be sure to check out our latest joint White Paper on using Resident Sentiment in the development of Sports Tourism.
Download White Paper
Virtual networking event will connect America’s sports events and tourism industry
CINCINNATI (March 17, 2021) – The second annual SportsBIZ XChange II presented by Sports ETA, a three-day virtual event featuring business appointments and industry networking opportunities for its members, will be held May 18-20, 2021.
Virtual attendees will have multiple one-on-one 15-minute appointments with key decision makers as well as networking opportunities with sports events rights holders, access to dozens of new and updated RFPs, and numerous social networking opportunities in the virtual ballroom. Additionally, a virtual Locker Room will be open to all attendees to view documents (RFPs, fact sheets, and videos) from each rights holder.
“During our inaugural SportsBIZ XChange held last August, we facilitated more than 5,000 virtual meetings for our participating members,” said Al Kidd, President & CEO of Sports ETA. “SportsBIZ XChange II will provid...
Contact: Jackie Reau
Sports ETA taps 4FRONT as official innovation and marketing partner
CINCINNATI (March 3, 2021) – Sports ETA, the trade association for the sports events and tourism industry, announced today an official partnership with 4FRONT to guide the association in offering new innovative education and marketing programs to its national membership.
“4FRONT has been a long-time partner of Sports ETA offering cutting edge programming for our members, which have all earned rave reviews,” said Al Kidd, President & CEO of Sports ETA. “We are thrilled that 4FRONT will serve as the Official Innovation Engine of Sports ETA.”
In 2020, 4FRONT created two new certificate programs for Sports ETA: Sports Tourism Innovation Certificate and the Sports Tourism Analytics Certificate to launch Sports ETA’s new education portfolio, the Sports Tourism Learning Institute, and its Sports Tourism Stra...
In a time of COVID-19, events look a little different. After seven years in the industry, this Sport ETA Young Professional has been forced to make some changes
Meet Katie Langland. Katie is the Business Development Manager at Minneapolis Northwest Tourism. She is responsible for bringing events into one of three cities while developing and maintaining relationships with planners and partners.
“Meeting other sports tourism suppliers and planners from all over the country is my favorite part of the industry,” Langland said. “You meet so many people and before you know it, they become your friends. You have support, people to talk to and learn from, and a huge support system.”
In the future, she wants to become more involved with sports tourism. She is already involved with MPI MN and MN Festivals and Events Association.
Outside of sports, Katie enjoys a myriad of outdoor activities like fishing, hiking, and traveling. Greece is at the top of her trave...
Looking to the future, this Sport ETA Young Professional plans to double their sports economic impact from before COVID-19 shook the world. Stan Adams has a vision.
After being in the industry for five years, Stan is working at Tuscaloosa Tourism and Sports as the Director of Sports. As the director, he oversees developing, maintaining, running, and acquiring sports events to generate economic impact for the Tuscaloosa Community.
Stan has had some incredible experiences working in the industry:
“Being involved with the largest high school basketball tournament in the country, the Gov. Challenge, running the Alabama High School Football Championships in Bryant Denny Stadium, getting to meet Deontay Wilder, and of course making lifelong friends with everyone in the industry at conferences.”
Outside of work, sports are still a huge part of Stan’s life. He lives for Miami sports. Watching or attending any game for the Heat, Dolphins or Marlins is his go-to hob...