Sports ETA names Russ Yurk as Special Projects Coordinator

 Posted on: February 2 2021
Contact: Jackie Reau Game Day (513) 708-5822 jreau@gamedaypr.com Sports ETA names Russ Yurk as Special Projects Coordinator CINCINNATI (February 2, 2021) – Sports Events & Tourism Association (Sports ETA) has appointed Russ Yurk as Special Projects Coordinator. He will oversee events rights holder relationships on behalf of the organization to increase connectivity with the Sports ETA membership. He is a sport industry professional with more than 27 years of experience in event management and project development on the international, intercollegiate, national and state levels. Most notably, he has worked with the National Collegiate Athletic Association, 2017 World Rowing Championships, USA Baseball and 2021 World Baseball Softball Confederation (WBSC) U18 Baseball World Cup, among others. This past year, he managed the site selection process for the NCAA Championships program. Yurk will continue his sports industry consultancy with 129 Sports as well. &ldqu...

Sports ETA and Playeasy Create Strategic Partnership to Connect Sports Events and Tourism Industry

 Posted on: January 27 2021
Contact: Jackie Reau, Game Day jreau@gamedaypr.com | (513) 708-5822 Sports ETA and Playeasy Create Strategic Partnership to Connect Sports Events and Tourism Industry   CINCINNATI (January 27, 2021) – Sports ETA, the trade association for the U.S. sports events and tourism industry, and Playeasy, the digital platform that connects event organizers, athletic facilities, and sports destinations across the country, announced today that they have created a strategic partnership to better serve the industry.   The partnership connects Playeasy’s online marketing, market analysis and lead generation software platform to Sports ETA’s established network of sports destinations, industry partners, and facilities and rights holders. Additionally, Playeasy and Sports ETA will collaborate on future product features and enhancements that create additional value to all stakeholders across the sports events and tourism ecosystem.   All in all, destinati...

ACTIVATE & ENGAGE YOUR TEAM IN 2021

 Posted on: January 21 2021
Are you still thinking about how to get your team motivated in the new year? Game On Nation is offering a free virtual masterclass on February 3rd at 11:30 am EST, sharing the same game-based tactics they’ve used to inspire exec teams at NASCAR, Pirates, Grizzlies, Deloitte, and Merck. Register for Techniques to Transform: How to Activate and Engage your Team in 2021 at https://levelup.gameonnation.com/masterclass Game On: Techniques to Transform

Winter 2020 - 2021 Playbook Out Now

 Posted on: January 21 2021
The Winter 2020 - 2021 edition of the Playbook is available now. Download your copy. Inside This Issue: Evaluating Resident Sentiment  "Street Sweeper" Mentality Lessons Learned in the #Return2Racing Add Something Extra To Your Symposium Experience Sports ETA Makes Strategic Shift During COVID-19 We encourage members to share information with their peers. Contact Meagan Grau to learn more about how you can contribute to a future edition of The Playbook.

Aiming for a Recovery in 2021

 Posted on: January 14 2021
While nobody has a blueprint for navigating through COVID-19, Al Kidd, CEO of Sports ETA, the national trade association for sports tourism, has put his decades of business experience to use in managing through these unprecedented times. This interview, conducted in early November, captures what the organization has done to help its members stay informed and emerge intact when the pandemic has subsided. SPORTS PLANNING GUIDE: HOW DO YOU BEST SUMMARIZE 2020? Al Kidd: There’s three things that have happened during this time: Reaction phase – this started with, OMG, what happened, followed by readjustments, furloughs and trying to figure out guidelines for reopening. Recharge phase – this focused on professional development and diversification. This is where education flourished. We jumped in very quickly to find services and products that would make a difference. One of the things we did was establish a virtual distribution network called SE...

Young Professional Spotlight: Roxanne Steinhoff

 Posted on: January 11 2021
This Young Professional has already had not one, but two dream jobs. But that’s not stopping Roxanne Steinhoff from continuing her career in Sports Tourism. Roxanne Steinhoff is the Marketing and Communications Specialist at Chicago Sports Commission and Choose Chicago. She’s been there for five years and handles the outgoing communications including managing marketing, advertising, design, and the brand. This became dream job number 2 - showcasing one of the greatest cities in the world. Dream job number 1 was working on an Olympic bid. Roxanne’s curiosity for exploring the intersection of sports and politics led her to Boston, which is where she worked on the Boston 2024 Olympic & Paralympic Bid Committee. “Seeing the positive impact of the events we bring is incredibly rewarding.” - Roxanne Steinhoff One of the most rewarding experiences Roxanne says she has had in the sports events and tourism industry is working on the 2018 Laver ...

Coronavirus relief legislation passed by Congress

 Posted on: December 22 2020
“We applaud the work of Congress in passing the latest pandemic aid bill to bring support to American households and businesses, including the sports events and tourism industry. We thank our elected officials for considering the industry information we actively shared throughout the process along with our partners, U.S. Travel, ASAE and Destinations International. This funding is vitally important because it now supports our city’s convention and visitors bureaus and other organizations leading the travel and tourism industry. The members of Sports Events and Tourism Association, the nation’s authority and the trade association for sports events and tourism, are comprised of nearly every city destination in America who seeks to build new revenue for their communities through tourism. Our mission is to enhance the quality of life for communities through sports events and tourism. This tourism sub-segment not only provides incremental taxes and direct revenue, it pr...

Evaluating resident sentiment to inform the development of sports tourism

 Posted on: December 16 2020
Article co-authored by: Andria N Godfrey, Vice President, Longwoods International Dr. Jennifer Stoll, Research and Education, Sports ETA Sports events and tourism is an integral part of American life and economy. Before the pandemic, Sports ETA began looking into these impacts by partnering with Tourism Economics and Longwoods International. This year, as stadiums sat empty, kids’ lacrosse sticks laid unused, and Americans commiserated on missing their favorite pastimes, Longwoods International expanded upon its research to explore American sentiment toward sports events and tourism and its broader benefits to resident lives.   In 2020, Longwoods International, who first pioneered research looking at Resident Sentiment towards tourism in 2018, conducted the largest National Resident Sentiment study to date, using a national consumer research panel of 4,000 respondents, and in doing so, expanded the scope of study to capture American Resident Sentiment towards sports ...

3 Major Takeaways from the 2021 FedEx and UPS Rate Increases

 Posted on: December 11 2020
FedEx and UPS rates are going up in 2021, and it’s more important than ever that Sports ETA members know how to mitigate the effect on their business. Here are a few things you should know about the changes to come: FedEx and UPS small package rates are increasing an average of 4.9% - effective January 4, 2021 and December 27, 2020 respectively. Your actual costs will vary. Depending on the service you use and your package characteristics, you could see increases above or below the average. Many common surcharges are also increasing. On top of the base rates, you need to be aware of the charges that apply to your shipments and how they’ll affect your total costs. PartnerShip®, the benefit provider that manages the Sports ETA Shipping Program, has analyzed the FedEx and UPS increases so you can accurately prepare for the new year. Get a simplified explanation of the complicated changes you need to be aware of when you download the free white paper: The Ess...

Greater Columbus Sports Commission's Women’s Sports Report

 Posted on: December 9 2020
The Greater Columbus Sports Commission's Women’s Sports Report has been a staple in the Columbus sports community for more than a decade, honoring the trailblazers who advocate for equity and advancement for girls’ and women’s sports. Although we can’t gather in-person this year, we invite you to continue the conversation virtually on Feb. 9.  A star of both sports and entertainment, FOX Sports veteran broadcaster Erin Andrews will keynote The Women’s Sports Report. Following the keynote, stay online for a breakout session of your choice from female sports industry leaders, focused on topics surrounding the representation of women in sports.  Learn More
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