Is Your City Participating in the Great American 5000?

 Posted on: June 8 2020
Great American 5000 is a way for teams of up to 12 or 24 runners to join together and strengthen their community. Starting on Flag Day, June 14, 2020, runners will take off running 5,000 km (3,120 miles) virtually from the Pacific near San Francisco to the Atlantic near New York City. The Competition Teams will collectively run for 24 hours each day and send in how far they covered. An online map will track their virtual progress across the country. A leaderboard will show how they compare to other teams. First team to the Atlantic Ocean near New York wins! Check out the website at for more information.   How Your City Can Participate in the Event Cities can be promotional partners to engage their communities  Share your community’s cool coffee shops, restaurants, parks and landmarks with participants Show you are bringing sports back to your community Have your city featured in e-mails and social media You will be given a s...

SportsBiz XChange to be offered as new virtual networking event in August

 Posted on: June 4 2020
Sports ETA to move its Annual Symposium to 2021 CINCINNATI (June 4, 2020) – Sports ETA, the trade association for the sport events and tourism industry, announced today that it will postpone its 2020 in-person Annual Symposium to April 26-29, 2021 in Birmingham, Alabama. The largest annual gathering of sports events and tourism professionals was originally scheduled to be hosted in Kansas City for August 2-5, 2020. Kansas City will host a future Annual Symposium to be announced at a later date. As a supplement and significant member benefit enhancement to its on-going robust programming, Sports ETA will offer SportsBiz XChange, a month-long schedule of industry networking opportunities for its members and sports events rights holders. Virtual attendees will have numerous appointments with key decision-makers in sports tourism events and access to dozens of new and updated RFPs throughout the month of August. Registration will open later this month at &ldqu...

FedEx is giving $1 million to small businesses

 Posted on: June 3 2020
Small businesses strengthen the economy and make the world more vibrant, creating jobs, as well as unique products, services and spaces. Communities depend on small businesses, especially in these trying times. Many small businesses are hurting right now. Whether you’re making the move to selling and shipping online or you’re ramping up your safety and cleanliness measures to keep customers and employees safe, you’re putting your all into not just surviving but becoming more creative and resilient than ever. To honor that spirit, FedEx is committing to provide $1 million in grants for small businesses in the U.S. Each grant recipient will receive $5,000, plus a $500 credit from FedEx Office that can be used for printing banners, posters, floor graphics, custom branded boxes, and more. Sports ETA members can apply starting May 25 at But first, make sure you’re signed up for FedEx discounts through the Sports ETA Shipping Pro...

Mentor Spotlight: Clay Partain

 Posted on: June 2 2020
He was known once as a hero in the small town of Beaver, Oklahoma after he and his cross country team won the Class 2A State Championship. Today, that memory holds a special place in Clay Partain’s heart as his love for sports bleeds into his job. Clay is the Director of Sports Market Sales at Visit Salt Lake. There, he oversees the sports market for the visitor’s bureau to ensure the growth of sports tourism in Salt Lake, and also the positioning of the CVB in a positive and effective manner amongst local and national partners and clients. “My role in a large market DMO such as Visit Salt Lake, requires a certain amount of political navigation and strategic relationship building,” said Partain. “In particular when working with our various municipalities, chambers, mayors, parks & rec offices, venues, and our state-level sports commission office.  Keeping a healthy partnership with these entities can be very time consuming, but ultimately is...

The Pulse Recap: Positives

 Posted on: May 28 2020

Member Benefits: Webinars

 Posted on: May 26 2020
Webinars have become a great tool for the sports tourism industry during the COVID-19 pandemic. It gives people the opportunity to interact and learn from their peers, all while safely practicing social distancing. Sports ETA has been doing webinars for years, but these webinars are more important than ever. These webinars cover topics for all member organizations - destinations, rights holders, and industry partners. Sports ETA has you covered. Just this past week, Sports ETA hosted industry leaders and members on webinars focused on the recovery process following the pandemic, young professionals in the industry, and events to look forward to in 2021 and beyond. See what webinars Sports ETA has coming up here. See previous Sports ETA webinars here. Do you have an idea for a future webinar? Let us know at

Bad Work From Home Habits

 Posted on: May 18 2020
Check-in time - How has working from home really been going? Are you sticking to a routine? Or are you letting it slide a little bit? After a few months of working from home, it can be easy to slide into some bad habits, some you may not even notice. Thanks to a few HubSpot bloggers, you can identify a few of these bad habits and try to let them go. Holding yourself to the same high standard every day. Some days will be more productive than others. Don’t beat yourself on the days when being productive is a struggle. Take those days to recharge instead. Not physically separating work from home life enough. Where you work makes a difference. Working at the kitchen table may have your mind drifting off to what you are having for dinner. Or, if you work near a TV, it may have you thinking about your favorite show and enjoying it even though it's off. Giving yourself that separation could help you focus better. Letting your schedule get too flexible. Dishes, laundry, ...

Professional Golf Returns to Florida’s Golf Capital®: The Palm Beaches

 Posted on: May 17 2020
The PGA Tour announced that The Palm Beaches will serve as the host to the return of televised golf with TaylorMade Driving Relief, a $3 million charity skins match supported by UnitedHealth Group to raise money and awareness for the American Nurses Foundation and CDC Foundation, two organizations helping to lead COVID-19 relief efforts. The match will be held Sunday, May 17 at Seminole Golf Club in Juno Beach and will feature an all-star showdown of Rory McIlroy and Dustin Johnson versus Rickie Fowler and Matthew Wolff.  All four golfers will donate their time for the 18-hole competition, with McIlroy/Johnson playing for the American Nurses Foundation and Fowler/Wolff playing for the CDC Foundation. “With four of the PGA TOUR’s top stars in Rory, Rickie, Dustin and Matthew of Team TaylorMade participating and UnitedHealth Group serving as the foundation of charitable giving, and Farmers Insurance providing an additional bonus pool, golf fans around the world c...

Sports Backers announce ‘Great American 5000’ virtual race across America starting June 14

 Posted on: May 14 2020
Feeding America to serve as event charity partner for 5,000-kilometer challenge Richmond, VA – Sports Backers, one of the nation’s leading nonprofit active-living advocacy organizations, is announcing their new ‘Great American 5000’ virtual race beginning on Flag Day, June 14. In the endurance challenge, participating teams compete with the aim of covering the 5,000-kilometer (3,100-mile) distance of a pre-selected course between the Pacific Ocean in San Francisco and Atlantic Ocean in New York. Registration is now open for the event, and course details and group registration information are available at  During the event, teams of up to 12 or 24 members will collectively run for a maximum 24 hours each day and report how far they covered at the end of that 24-hour period. An online map will track each group’s virtual progress across the course and a live leaderboard will display the standings in real time, with groups...

What are you most looking forward to as we begin to recover from the current situation?

 Posted on: May 14 2020
What are you most looking forward to as we begin to recover from the current situation? Take the Pulse
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