Download Your Digital Copy of the Playbook 2019 Winter Edition

 Posted on: December 20 2019
The winter 2019 edition of the Playbook is available now. Download your copy. Inside this issue Symposium Important Dates Sports ETA Award Nominations Event Hosting Opportunity American Resident Sentiment Toward Tourism The primary contact for your organization will receive a hard copy of the Playbook - Winter 2019 edition in the mail in the next few days. We encourage members to share information with their peers. Contact Meagan Grau, Director of Member Services and Engagement, at Meagan@SportsETA.org to learn more about how you can contribute to a future edition of The Playbook.

Happy Holidays from Sports ETA

 Posted on: December 18 2019
The holiday season- it’s a time to feel jolly, be with family and friends and celebrate the end of one year and the beginning of another. This time of year, we at Sports ETA are so happy to have such great members like you. You have helped us through a year of change starting with our name. Making the switch to Sports Events & Tourism Association was not something we took lightly. Thanks to the support of our members and embracing the name, the transition has been a smooth one. Now, we are inclusive to all our members, whether they are involved in sports events, sports tourism, or both. We have also added new members and new partnerships, including one with the U.S. Center for SafeSport, enjoyed events throughout the year and learned about the latest trends and strategies in the sports events and tourism industry. Thank you for being a part of our journey, and a part of our impact. Happy holidays!

Branding Your Event and Yourself to Engage Your Community & Following

 Posted on: December 17 2019
Branding can take you to two very different places.  You own some cows You own an idea, product, or company Although the first could be a bullish conversation.....we'll spend some time talking about how it impacts your business, team, product or idea.  Branding in the marketing sense has several major distinctions but here are a few of the key points: Branding communicates the consistency of your product and the customer experience Branding is essential for good advertising in today's digital noise Branding encourages employee price, satisfaction, and morale Branding allows you to communicate why you stand out from the competition Branding helps you generate more customers Branding if done right can help increase your company's value Most importantly Branding It creates trust and loyalty with the customer Within sports, a segment that has such a strong media component, we ofte...

Mentor Spotlight: Kindra Fry

 Posted on: December 16 2019
“Never settle for things. We should do what we are most passionate about and enjoy doing. When that happens you are not working, you are sharing your passion with others.” Wisdom from Sports ETA mentor Kindra Fry who is living out her passion for sports as the President and CEO of Experience Bryan College Station and Executive Director for Bryan College Station Sports + Events. In this role, Kindra works with communities to provide resources her staff needs to market and sell Bryan College Station as a premier destination for sports events and other conventions and meetings. Besides her extensive knowledge of working with community leaders and organizations, Kindra has experience as an event owner and in destination marketing organizations. One of Kindra’s favorite aspects of her job is watching spectators come into her community and truly enjoy being there. Or watching up-and-coming NCAA DI athletes before they make it big. But her favorite sports memories c...

Key Considerations for the 2020 FedEx and UPS Rate Increases

 Posted on: December 13 2019
Rates are going to increase in 2020 with carriers FedEx and UPS. Sports ETA members need to stay informed of the changes in order to keep costs low. Here are the top takeaways you need to know: FedEx and UPS small package rates are increasing an average of 4.9% - effective January 6, 2020 and December 29, 2019 respectively. Your actual costs will vary. Depending on the service you use and your package characteristics, you could see increases above or below the average. Many common surcharges are also increasing. On top of the base rates, you need to be aware of the charges that apply to your shipments and how they’ll affect your total costs. PartnerShip®, the endorsed shipping provider for Sports ETA, has sorted through the rate charts and put together a complete guide for members. Download the free white paper for key details about the new rates and how they may impact your business. Sports ETA members have exclusive access to discounts on select FedEx®...

Bring the Sports ETA 4S Summit and Rights Holder Summit to Your Destination

 Posted on: December 11 2019
We are excited to release our Request for Proposal (RFP) to partner and host the Sports ETA 4S Summit, co-located with our newly formed Rights Holder Summit in 2020 and 2021.  Download RFP The last day to submit a proposal is January 17, 2020. About the 4S Summit 4S Summit is an educational event designed for sports events and tourism professionals. The 4S's of sports events and tourism: strategies, services, sales, and sponsorships, will be covered during general sessions, small group discussions, and off-site excursions.  Attendees take away key tools, resources, and best practices from their peers as well as experts in the sports events and tourism industry. This summit is an ideal learning opportunity for sports destination sales, services, events, & business development staff. About the Rights Holder Summit The Rights Holder Summit is an educational event designed for sports events professionals who are employed by sports governing bodies ...

Mentor Spotlight: Derek Bombeck

 Posted on: December 11 2019
Meet Derek Bombeck, a devoted family man who enjoys weekend camping trips and hunting. Derek loves to travel around the globe, recently checking off Budapest, Hungary where he attended the World Wrestling Championship with his dad. Derek is one of our dedicated Sports ETA mentors. Derek is the Sales Development Manager for the Lincoln Convention and Visitors Bureau in Nebraska. He is responsible for marketing Lincoln as a premier sports tourist destination by recruiting new regional, national, and international sporting events. Derek also is in charge of the retention of current sporting events. He is satisfied knowing the greater impact his work can bring to help the city thrive. Derek has an extensive background in event management and coordination. He served as the Director of Events for Nebraska Athletics for a decade. He fondest memory was seeing the Huskers compete in the NCAA Volleyball Championships the year he was Tournament Director. Derek encourages his mentees to m...

The Pulse v.8 - Collegiate Athletics Recap

 Posted on: December 10 2019
We appreciate your input on collegiate athletics! If you didn't have a chance to respond to the latest version of The Pulse, it's ok! Take a look at the recap and see what Sports ETA members have to say about the proposed NCAA name, image, and likeness changes. The Pulse v.8 Recap 'Tis the season for peppermint mochas, celebrating with family and friends, and holiday traditions. The newest edition of The Pulse takes a light-hearted look at how you, our members, celebrate the season. Take The Pulse v. 9 today!

Lansing to host Collegiate Baseball Tournament

 Posted on: December 9 2019
A baseball tournament featuring teams from all over the Midwest will be heading to Lansing in 2020. The Great Lakes Intercollegiate Athletic Conference (GLIAC) unveiled the May 2020 event will be hosted at Lansing’s Cooley Law School Stadium. Six teams from universities across Michigan, Wisconsin, Indiana and Ohio will play in this double-elimination GLIAC baseball tournament May 7-10. The winning team will get an automatic bid to the 2020 NCAA Division II Baseball Tournament.  “The GLIAC is one of the premier NCAA Division II athletic conferences in the country,” said Greater Lansing Sports Authority Executive Director Mike Price. “The mid-Michigan region has great familiarity with the GLIAC, having so many local youth attending and graduating from GLIAC schools, as well as student-athletes competing. I know Greater Lansing will embrace this event and provide an incredible environment for the student-athletes playing at Cooley Law School Stadium.&rdq...

How to navigate being new to the Sports Tourism world

 Posted on: December 4 2019
Being new to this industry is intimidating, right? You have seasoned vets who seem to know everyone and then there is you – brand new and ready to make connections. But how? Here are a couple of tips and tricks I hope will help as you navigate being a “newbie” in this industry!  Go to the Sports ETA 4S Summit. Aside from the fact that you get to learn from some of the greatest leaders in our industry, this event is also one of the best opportunities to meet people. It’s smaller than the Symposium and is a completely education-based conference, making it your best opportunity for networking with colleagues. This is your chance to learn best practices and pick the brains of people who have walked in your shoes.     ASK THE QUESTION. This industry is built on relationships between clients and peers. With that being said, we can be each other’s greatest resource. You are learning the industry and it’...
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