Deadline Approaching: Submit your application for the Sports ETA Board of Directors

 Posted on: January 13 2020
Sports ETA is nothing without you, our members. To continue to achieve growth and success, we rely on strong leadership from a handful of dynamic members. Board members serve as representatives of the more than 800 Sports ETA member organizations and help guide the future direction of the association. Right now, there are eight open positions on the Sports ETA Board of Directors. The deadline to apply is this Friday, January 17, 2020. Executive Committee - Secretary Executive Committee - Treasurer Four (4) Directors representing the Sports ETA Destination category serving a three-year term expiring April 2023 One (1) Director representing the Sports ETA Rights Holder category to serve a two-year term expiring April 2022 One (1) Director representing the Sports ETA Industry Partner category to serve a two-year term expiring April 2022 All Sports ETA members are invited to apply for a position and/or suggest potential candidates for the Nominating Committee to ...

Sports ETA names Janis Ross as VP of Events & Experiences

 Posted on: January 6 2020
CINCINNATI (January 6, 2020) – Sports Events & Tourism Association (Sports ETA) has appointed Janis Ross, CMP, CSEE as VP of Events & Experiences. In her new role, Ross will oversee the association’s major events and programs including the annual Symposium, Women’s Summit and 4S Summit, among other programs. Ross previously served as Executive Director for the Eugene Cascades & Coast Sports Commission for 15 years, where she developed the region into a premier sports event destination through strategic partnerships and the development of new facilities and events to drive tourism. Additionally, Ross was an active board member of Sports ETA for five years serving in various leadership roles including Chair of the Education Committee. She is also active as a board member for Oregon Track Club and a member of the MPI Meeting Executives Advisory Board. She earned a bachelor’s degree and a master’s of business administration from Portland Stat...

Bowl Swag: What each player will be receiving

 Posted on: January 3 2020
While you may still be enjoying your holiday gifts, hundreds of college football players are about to receive more presents as they arrive at their bowl destinations. Sports Business Journal digs every year to find out what each player will get at their respective bowl games. Popular gifts include electronics, apparel, and gift suites, which are private events where game participants are allowed to select a gift or gifts up to a value determined by each bowl. The NCAA allows the committees to provide each participant with gifts totaling a combined value of $550. One gift that will not count towards that limit is the “History of The Bowls: Celebrating The Good of the Game” book. The NCAA gave committees a one-time waiver to provide the book to each player without it counting towards the $550. Here are some of the highlights for this year’s Bowl Gifts: -PlayStation Fiesta Bowl (College Football Playoff Semifinal): PlaySation PS4 gift package, Fossil watch, Ogio...

Top 10 Trends to Watch in 2020

 Posted on: December 30 2019
As we put a bow on 2019 and roll into 2020, there are a number of areas we are watching in the sports events and tourism industry. Below is a list of the top 10 trends to watch in 2020 from Sports ETA: 10. Continued growth in the sports department of Destination Marketing Organizations. More and more CVB/DMO organization leadership is realizing and investing in the ROI and ROM of a strong sports tourism segment. The results of this value will continue to be championed by Sports ETA. Stay tuned for more as we launch a new and improved State of the Industry Report at the 2020 Sports ETA Symposium in Kansas City. 9. The increasing role of parks and recreation departments in sports events and tourism initiatives. Parks and recreation departments continue to play an integral role in the sports events and tourism landscape. We expect this trend to continue into 2020, particularly as youth sport specialization is scrutinized and communities see the opportunity for recreational spo...

Download Your Digital Copy of the Playbook 2019 Winter Edition

 Posted on: December 20 2019
The winter 2019 edition of the Playbook is available now. Download your copy. Inside this issue Symposium Important Dates Sports ETA Award Nominations Event Hosting Opportunity American Resident Sentiment Toward Tourism The primary contact for your organization will receive a hard copy of the Playbook - Winter 2019 edition in the mail in the next few days. We encourage members to share information with their peers. Contact Meagan Grau, Director of Member Services and Engagement, at to learn more about how you can contribute to a future edition of The Playbook.

Happy Holidays from Sports ETA

 Posted on: December 18 2019
The holiday season- it’s a time to feel jolly, be with family and friends and celebrate the end of one year and the beginning of another. This time of year, we at Sports ETA are so happy to have such great members like you. You have helped us through a year of change starting with our name. Making the switch to Sports Events & Tourism Association was not something we took lightly. Thanks to the support of our members and embracing the name, the transition has been a smooth one. Now, we are inclusive to all our members, whether they are involved in sports events, sports tourism, or both. We have also added new members and new partnerships, including one with the U.S. Center for SafeSport, enjoyed events throughout the year and learned about the latest trends and strategies in the sports events and tourism industry. Thank you for being a part of our journey, and a part of our impact. Happy holidays!

Branding Your Event and Yourself to Engage Your Community & Following

 Posted on: December 17 2019
Branding can take you to two very different places.  You own some cows You own an idea, product, or company Although the first could be a bullish conversation.....we'll spend some time talking about how it impacts your business, team, product or idea.  Branding in the marketing sense has several major distinctions but here are a few of the key points: Branding communicates the consistency of your product and the customer experience Branding is essential for good advertising in today's digital noise Branding encourages employee price, satisfaction, and morale Branding allows you to communicate why you stand out from the competition Branding helps you generate more customers Branding if done right can help increase your company's value Most importantly Branding It creates trust and loyalty with the customer Within sports, a segment that has such a strong media component, we ofte...

Mentor Spotlight: Kindra Fry

 Posted on: December 16 2019
“Never settle for things. We should do what we are most passionate about and enjoy doing. When that happens you are not working, you are sharing your passion with others.” Wisdom from Sports ETA mentor Kindra Fry who is living out her passion for sports as the President and CEO of Experience Bryan College Station and Executive Director for Bryan College Station Sports + Events. In this role, Kindra works with communities to provide resources her staff needs to market and sell Bryan College Station as a premier destination for sports events and other conventions and meetings. Besides her extensive knowledge of working with community leaders and organizations, Kindra has experience as an event owner and in destination marketing organizations. One of Kindra’s favorite aspects of her job is watching spectators come into her community and truly enjoy being there. Or watching up-and-coming NCAA DI athletes before they make it big. But her favorite sports memories c...

Key Considerations for the 2020 FedEx and UPS Rate Increases

 Posted on: December 13 2019
Rates are going to increase in 2020 with carriers FedEx and UPS. Sports ETA members need to stay informed of the changes in order to keep costs low. Here are the top takeaways you need to know: FedEx and UPS small package rates are increasing an average of 4.9% - effective January 6, 2020 and December 29, 2019 respectively. Your actual costs will vary. Depending on the service you use and your package characteristics, you could see increases above or below the average. Many common surcharges are also increasing. On top of the base rates, you need to be aware of the charges that apply to your shipments and how they’ll affect your total costs. PartnerShip®, the endorsed shipping provider for Sports ETA, has sorted through the rate charts and put together a complete guide for members. Download the free white paper for key details about the new rates and how they may impact your business. Sports ETA members have exclusive access to discounts on select FedEx®...

Bring the Sports ETA 4S Summit and Rights Holder Summit to Your Destination

 Posted on: December 11 2019
We are excited to release our Request for Proposal (RFP) to partner and host the Sports ETA 4S Summit, co-located with our newly formed Rights Holder Summit in 2020 and 2021.  Download RFP The last day to submit a proposal is January 17, 2020. About the 4S Summit 4S Summit is an educational event designed for sports events and tourism professionals. The 4S's of sports events and tourism: strategies, services, sales, and sponsorships, will be covered during general sessions, small group discussions, and off-site excursions.  Attendees take away key tools, resources, and best practices from their peers as well as experts in the sports events and tourism industry. This summit is an ideal learning opportunity for sports destination sales, services, events, & business development staff. About the Rights Holder Summit The Rights Holder Summit is an educational event designed for sports events professionals who are employed by sports governing bodies ...
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