Stoll On Sports
Do you have a "Bucket List"? If so, what's on it? I have a relatively informal one, but one item that has been on my list as long as I can remember is attending the NCAA Division I Women's College World Series in Oklahoma City. This past week, thanks to the graciousness of a dear friend, I got to check that dream off my bucket list.
If you followed the WCWS, you know that UCLA won their program's 12th National Championship in impressive fashion last night. In honor of the their 12th time taking home the coveted hardware, this edition of Stoll on Sports features my 12 Lessons Learned from the 2019 WCWS.
Pretty close to heaven for the mountain-dwelling tomboy!
Here we go...
12. There is nothing better than being at a ballpark on a beautiful summer evening.
Bama v. OU...2 powerhouse programs
11. Softball is continuing to grow and...
If there’s one thing everyone knows about Salt Lake, it’s this: It’s beautiful. A year-round-drop-dead-gorgeous-manicured-city with- majestic-mountains-for-a-background kind of beautiful. But beyond that, what do you really know?
1. We are a sports city.
Salt Lake is home to a thriving sports community and some amazing sports facilities – some of which are unique to Salt Lake as part of our Olympic Legacy. From traditional team sports like basketball, soccer, and volleyball, to individual sports in martial arts and equestrian sports, Salt Lake has an incredible variety of venues. Among the most famous are the Maverik Center where the Utah Grizzlies hockey team plays; the Vivint Smart Home Arena where the NBA Jazz play; and Rio Tinto Stadium where the pro soccer team, Real Salt Lake, plays.
2. Getting here is easy.
Salt Lake City International serves as Delta Air Lines’ western hub, is served by all major U.S. airlines, and provides non-stop service...
Every new year comes with new goals for a business. You have been working hard at accomplishing those goals and have probably run into a few bumps along the way. So where do you stand with that goal? Don’t wait and evaluate your progress at the end of 2019. It is time to act now to make sure your business is as successful as possible.
DW&C CPAs and Business Advisors have created a list of steps to take to ensure that you are on the right track to meet your yearly goals:
Start with HR- The people who are on your team are your most valuable asset. Take time to evaluate your employee turnover rate. According to an article published by DW&C, “High employee turnover could be a sign of underlying problems, such as poor training, lax management or low employee morale.”
Evaluate Marketing- Are you reaching your monthly engagement goals? If you don’t know, be sure to increase your tracking of social media engagement.
Don’t have any ...
Billions of dollars are spent globally on sponsorships each year. According to IEG, global sponsorship spending topped $65 billion last year, with the majority of the money going toward sports partnerships, followed by entertainment, causes, festival events, and association organizations.
Sponsorships offer a targeted opportunity to reach current and prospective clients on the consumer or business to business (B2B) side (or both). If you are new to leveraging sponsorships as an engagement tool, here are a few tips on crafting a strategic plan that I learned over the course of 25 years in sponsorship sales and activation with sports and entertainment properties.
Know Your Audience
Think of a sponsorship as a marketing asset that will drive your business objectives. Do you want to sell more stock keeping units (SKUs), engage prospective clients with VIP entertainment or increase awareness through media? These are a few of the goals that can result from a successful spo...
The Lake Erie Cyclefest is preparing for another successful partnership with The Blues & Jazz Festival for four days of Rhythm and Ride. The event will take place the first weekend of August 2019 and contain music, entertainment, and six cycling races.
The weekend kicks off with a free race on Thursday, Aug. 2 at 6 AM. Races will continue through Sunday, Aug. 4 ranging from no cost to a $40 participation fee. All proceeds benefit EmergyCare, WQLN and the YMCA of Greater Erie.
According to the Erie Sports Commission, the race is used to encourage green living and a holistically healthy lifestyle. Participants are encouraged to take advantage of the “meet-up” space to chat with fellow cyclists.
All music events, lectures, art exhibits, and performances are completely free.
For more information about specific ride times and registration, visit www.eriecyclefest.org.
A big accomplishment was announced this month for a member of the NASC. The city of Cedar Rapids was selected to host the USA Roller Sports National Championships in 2020.
The city is currently preparing for one of the largest events in their history, with the competition lasting 23 days in the month of July 2020. All activities will take place in the Cedar Rapids Ice Arena.
The six competitive sports disciplines included in the 2020 USARS National Championships are figure skating, in-line hockey, roller derby, rink hockey, freestyle, and speed skating.
According to The Gazette, this event is projected to generate more than 10,000 overnight stays and $8 million in visitor spending. Much of this revenue will come from the 1,600 participants and their families, all ranging in age from elementary to senior citizens.
Congratulations to Cedar Rapids Tourism for booking such an important event.
Learn more at https://www.teamusa.org/USA-Roller-Sports
The National Association of Sports Commissions (NASC), the governing body of the $11.4 billion sports events and tourism industry, announced May 9, 2019, a new brand designed to represent a more inclusive organization to lead the sports event and tourism industry and its membership. The organization will now be referred to as Sports Events & Tourism Association or Sports ETA.
Download Sports ETA presentation.
A record turnout of industry leaders in sports events and tourism attended the 27th annual symposium held in Knoxville, TN from May 6-9 to elect new leadership, honor members with national awards and participate in dozens of continuing education programs led by industry leaders.
Way back in April, I had the pleasure of attending an etiquette session led by Patricia Rossi at the NASC (now called SportsETA) Women's Summit in Tampa. This was the second annual Women's Summit held in conjunction with the NCAA Women's Final Four basketball tournament. I wrote about my takeaways last year as well.
Patricia was the last presenter in 48 hours chock-full of wisdom and knowledge bombs. All 70 attendees were exhausted, and perhaps more than a little sleep deprived, to say the least. You might say she had drawn the short straw. Not to mention, she was presenting to a bunch of awesome women who work in sports...let's just say (and I'm just surmising here), but this industry may be a bit more casual on the etiquette side of things than say, corporate finance.
In a nutshell, Patricia rocked the house! She was engaging, hilarious, and an absolute delight. She is a southern belle that (if I'm honest) at first impression, intimid...
The Sports ETA Sports Legacy Fund raised more than $20,000 to benefit Knoxville non-profit, DreamBikes, which strategically places used bicycle stores in low-to-moderate income neighborhoods to provide hands-on, paid job training to teens. Working in conjunction with local youth organizations, DreamBikes employs teens from the area to work in the store; teaching them how to refurbish bicycles, use the POS software, and to deliver great customer service. DreamBikes provides lifelong skills to our teen employees, helping them to shift gears and find a bright future.