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We’re thrilled to announce a major milestone for Sports ETA: We have officially welcomed our 100th new member of the year — for the second consecutive year!
This achievement is more than just a benchmark. It’s a testament to the strength of our community, the growing impact of the sports events and tourism industry, and the trust that destinations, rights holders, industry partners, and facilities place in Sports ETA every day.
A Team Effort Worth Celebrating
Membership growth doesn’t happen by accident — it happens through intentional relationship-building, consistent outreach, and a deep commitment to delivering value. We want to give a heartfelt shoutout to our exceptional Membership Team:
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Michelle Wessels — Senior Director of Membership & Engagement
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Glen Schorr — Rights Holder Representative
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Brian Graham — Destination Representative
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Austin Long — Member Services Coordinator
Their collaboration, dedication, and service mindset are core to our continued growth.
And with the recent additions of Jordan Dillon and Raelyn Dessart to our now fully staffed membership department, the momentum only continues to build.
Why This Milestone Matters
Reaching 100 new members again underscores something powerful:
The work we are doing together is resonating.
Our members see the value — from education and research, to networking and professional development, to advocacy, partnerships, and industry intelligence. As interest in sports tourism continues to grow, our community serves as the trusted home for leaders shaping the future of the industry.
Looking Ahead to 2026
With a strong team, a thriving membership base, and a united mission, Sports ETA is poised for even bigger things ahead. From enhanced resources and new learning opportunities to deeper engagement and expanded global reach, the future has never looked brighter.
To every member — new and longstanding — thank you for being part of this journey. Your support drives our mission and strengthens the sports events and tourism community nationwide.
The best is absolutely yet to come.