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CINCINNATI, OH — (August 14, 2025) — The Sports Events & Tourism Association (Sports ETA), the only trade association for the sports events and tourism industry, is proud to announce the promotion of two key team members whose leadership has been instrumental in driving the association’s unprecedented growth over the past two years.
Michelle Wessels has been promoted to Senior Director of Membership & Engagement, and Meagan Grau has been promoted to Senior Director of Marketing & Communications.
Their exceptional efforts have helped Sports ETA achieve over 20% membership growth, a 10% boost in retention, double-digit increases in attendance across all events, and twofold rise in social media followers and engagement.
“These promotions recognize not only Michelle and Meagan’s exceptional contributions but also their ability to elevate the entire organization,” said John David, President & CEO of Sports ETA. “Their dedication, creativity, and strategic vision have helped propel Sports ETA into the fastest-growing era in our history. We’re not just growing in numbers—we’re growing in influence, value, and impact for our members, thanks to their leadership.”
Michelle Wessels has led the charge in strengthening member relationships, enhancing engagement strategies, and delivering exceptional member experiences. Meagan Grau has transformed Sports ETA’s communications and marketing, amplifying the organization’s brand and driving record-breaking engagement across multiple platforms.
These promotions reflect Sports ETA’s commitment to recognizing and empowering top talent as the association continues to set new benchmarks in the sports events and tourism industry.
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About Sports ETA
The Sports Events & Tourism Association (Sports ETA) is the non-profit trade association for the sports events and tourism industry in the United States. Sports ETA provides educational, networking, and business development opportunities to more than 800 member organizations, including destination marketing organizations, sports commissions, rights holders, and industry partners.
Media Contact:
Jackie Reau, Game Day
jreau@gamedaypr.com
(513) 708-5822