NEW White Paper Release! Building Strong Partnerships Between DMOs and Parks & Recreation Departments
Posted on: January 30 2025
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We’re excited to unveil a brand-new White Paper that explores one of the most critical relationships in sports tourism—the partnership between Destination Marketing Organizations (DMOs) and Parks & Recreation Departments. With 81% of all sports tourism events hosted at Parks & Recreation facilities, fostering strong collaboration isn’t just beneficial—it’s essential for success.
To complement this valuable resource, we’ve also developed a customizable PowerPoint template (membership required) to help you effectively communicate the power of sports tourism to your Parks & Recreation stakeholders.
Key Takeaways from the White Paper:
- Importance of Collaboration: Parks and Recreation Departments manage the majority of sports tourism facilities, making them essential partners for DMOs.
- Challenges to Overcome: Differing missions and priorities can create roadblocks in collaboration.
- Strategies for Success:
- Strengthening communication between organizations.
- Sharing resources to maximize impact.
- Developing cooperative strategies to enhance experiences for both visitors and residents.
View the white paper here.
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