NEW White Paper Release! Sustainability 101 for Sports Tourism
Posted on: January 20 2025
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Sports tourism is making a major impact, generating $39.7 billion in direct spending, supporting over 635,000 jobs, and contributing $12.9 billion in tax revenue in 2021 alone, according to Sports ETA’s State of the Industry Report. As this sector continues to thrive, the focus is shifting toward sustainable growth—balancing environmental, social, and economic responsibility.
For destination marketers and event organizers, adopting sustainable practices isn’t just ethical—it’s a strategic move that enhances destination appeal, boosts community benefits, and drives long-term economic success. This white paper dives into actionable ways to integrate sustainability into sports tourism, creating memorable events while securing lasting value for communities.
Key Takeaways from the White Paper:
- Triple Bottom Line: Sustainability means balancing environmental, social, and economic goals for impactful sports events.
- Going Green: Focus on waste reduction, energy efficiency, and water conservation.
- Building Communities: Engage locals, promote inclusivity, and celebrate culture.
- Boosting the Economy: Plan for long-term growth, support local businesses, and use innovative tech.
Sustainability isn’t just good ethics—it’s a smart strategy to enhance events, support communities, and secure lasting success.
View the white paper here.
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