Cincinnati, OH – December 9 – Sports ETA proudly announces Christina Velasquez as the organization’s new Director of Education & Research. Christina brings a wealth of expertise and a dynamic vision to the role, which focuses on enhancing the professional development of Sports ETA members through innovative educational programs and groundbreaking research initiatives.

As Director of Education & Research, Christina will oversee the development and delivery of educational content, certification programs, and industry research. She will lead initiatives such as the Sports Tourism Learning Institute (STLI), the Sports Tourism Research Institute (STRI), the Sports Tourism Strategist (STS) certification program, and the creation of cutting-edge resources that empower members with insights into industry trends and best practices.

Christina joins Sports ETA with nearly a decade of experience in professional education and research roles. She previously served as the Director of Education at the American Academy of Optometry, where she elevated their online and in-person educational offerings. Christina’s proven track record in developing impactful learning programs and fostering collaborative partnerships will strengthen Sports ETA’s commitment to advancing the industry.

John David, President & CEO of Sports ETA, expressed enthusiasm about Christina’s addition to the team, "Christina’s exceptional experience and passion for professional development make her a tremendous asset to Sports ETA. Her vision for elevating education and research aligns perfectly with our mission to empower sports events and tourism professionals. We are confident her leadership will inspire innovation and drive our industry forward."

Christina will also collaborate closely with members, subject matter experts, and industry partners to deliver high-quality programming at all Sports ETA events, such as the annual Symposium and Summits.

“I’m honored to join Sports ETA and excited to contribute to the growth and success of our members,” said Velasquez. “I look forward to building on the strong foundation of educational excellence and fostering connections that advance our industry.”

Connect with Christina

Email: Christina@SportsETA.org
LinkedIn

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About Sports ETA

As the only trade association for the sports events and tourism industry, Sports ETA is the most trusted resource for sports commissions, destination marketing organizations (DMOs), and sports event owners. Sports ETA is committed to the success of more than 750 member organizations and 2,400 sports event professionals. We promise to deliver quality education, ample networking opportunities, and exceptional event management and marketing know-how to our members to protect the integrity of the sports events and tourism industry. For more information, visit SportsETA.org.

Contact: Jackie Reau, Game Day
(513)708-5822 | jreau@gamedaypr.com