Podcast with Al Kidd and Jennifer Stoll: The $45 Billion Case for Sports-Related Travel

 Posted on: September 10 2020
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In this podcast with SportsTravel Editor and Publisher Jason Gewirtz, Sports ETA President and CEO Al Kidd and Jennifer Stoll, the lead researcher on the project, discuss the data in the new survey and how destinations and event organizers can take advantage of the numbers that will serve as a benchmark as the industry continues its recovery.

Among the topics discussed in this episode:

  • Details of the 2019 State of the Industry study
  • What future studies from Sports ETA will address
  • Growth over the last five years in sports-related travel
  • The rise of sports complexes across the United States
  • The impacts already measured from COVID-19 on sports-related travel in 2020
  • How many hotel room nights are generated from sports-related travel
  • The impact the industry has on local economies in terms of jobs and attracting job candidates
  • The industry’s impact on tax generation for local and state governments
  • The role sports-related travel is playing in the overall economic recovery
  • Industries affected by sports-related travel
  • The average number of events held per destination
  • The trend of destinations owning their own sports events
  • The need for destinations to diversify their funding sources
  • The rise of community health-based programs
  • How the rightsholder-destination relationship may be changing
  • Expectations for the sports tourism industry in 2021


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