Sports ETA Webinar Look-Back

 Posted on: June 30 2020
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Sports ETA is continuing its dedication to our members in providing resources to you during this current pandemic. Below are a few of our recent webinars you may have missed. We encourage you to go back and watch all of our webinars in our archives.

Return to Play Study conducted by Grand Park Sports Campus and IUPUI Sports Innovation Institute

Returning to play is something many of us have been looking forward to, but it will come with changes. Due to COVID-19, many tournaments and recreational leagues are having to put new safety measures in place. As an event venue or organization, you will have to do the same. That is why Grand Park Sports Campus in Indiana and IUPUI Sports Innovation Institute teamed up to create a survey on what adaptations players and their families would want and not want.

After receiving thousands of responses, IUPUI SII put together a Kano Model using 12 adaptations (like increased sanitation, health screenings, allowing no spectators, etc.) and seeing how satisfied and important these were to respondents. You can view the results of the study here. Based on these results, Grand Park Sports Complex has put together safety precautions for when sports do return to their facility.

Storytelling Through Analytics: Deepening Relationships and Improving Events

Learning from your failures. That’s one of the key messages from Katie LaCroix of 4FRONT. The team at 4FRONT takes a look at clients’ past failures and pairs that with new ideas to create successes.

It starts with the why Katie says. What’s your why? What’s your story to tell? Then take an audit of how you did that in the past. Marry those lessons with new ideas to better tell your why to create a successful future. Katie says the reason we all love sports is because there is a winner and a loser. It’s okay to be the loser as long as you learn something from the loss.

Sports ETA Leadership Series: Ju'Reise Colón, CEO of the U.S. Center for SafeSport

Getting the green light and then going from zero to 100. It’s something Ju’Reise Colón, CEO of the U.S. Center for SafeSport, knows very well. She and the U.S. Center for SafeSport were tasked to make youth sports safe. After Congress approved everything, Ju’Reise and her team started working, creating branches of education, investigation, and auditing/compliance.

Many of Sports ETA members have heard of or have gotten certified through the SafeSport Core Course. The course was developed by Ju’Reise and her team as one of SafeSport’s main objectives for any adult participant in youth sports. She estimates 13-18 million people are required to take the course.

Learn more about SafeSport and get a special discount on the course with your Sports ETA membership here.

Re-booting Your Sports Tourism Development Project

The COVID-19 pandemic has thrown a wrench into a lot of plans including upcoming venue projects. Whether you are in the beginning brainstorming stages to construction and operations, take the time to relook at your development project.

During this time, your normal sources of funding or support may not be available. If that’s the case, Sports Facilities Advisory and Management Partner, Eric Sullivan, suggests looking for other partners and collaborators for your project. Try a medical partner or a company with land or one in operations.

Development projects may need to re-think their purpose altogether. Sullivan says there are several trends he is seeing in the sports tourism industry including a repurpose of community assets that already exist or multi-function adaptability spaces. This is where one venue can house either different sporting events throughout the year in the same space or an event and a sporting game in the same area. These venues can make themselves more marketable by being able to cater to a wide array of events.


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