The way we work, play, consume news may never be same again

 Posted on: April 13 2020
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The way we work, play and consume has been rattled by efforts to slow the spread of COVID-19. What we’ve learned through research and data shows that stay-at-home orders have touched nearly everything (except for our faces).

Since New Year’s Day, Game Day Communications has been monitoring the ever-evolving impact, optimizing technology and instituting rapid response teams. We’re working virtually hand-in-hand with our partners, especially those hit hardest (Film Cincinnati, Flying Pig Marathon, Frisch’s Big Boy, Funky’s Catering Events, Pure Romance, Jeff Ruby Culinary Entertainment, Sports ETA, Summerfair, Taste of Cincinnati, The Banks, among others), to tailor game plans and secure local, regional and national coverage of their custom messages.

We’ve watched consumption of news grow dramatically, especially television news and daily news conferences from our governors and elected officials. According to Nielsen:

  • 52% of us are watching or listening to news more
  • 60% are following COVID-19 news for more than two hours a day
  • 25% have switched the way we get news, choosing local sources and factual information, based in science.

What we’re not watching is traditional sports – and we don’t like it. According to Nielsen, nearly 20% miss watching or listening to live sports coverage or attending live events including baseball, soccer and other sports.

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Source:
Originally appeared on Bizjournals.com

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