Effective Marketing Strategies for Your Next Sports Event
Posted on: October 21 2019
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Looking for effective ways to promote your next sports event? Billetto blog has six strategies to target your audience.
- Create a catchy event name
Your event name is important since it is the first interaction potential participants will have with your event. Along with being catchy, make sure the name gives a hint about what the event entails. When brainstorming ideas, try and keep it simple so the name can grow to be recognizable.
- Use event posters
Posters are still among the most effective ways of advertising sports events. Posters leave lasting impressions, tend to be cheaper, and will continue to promote the event as long as it is left intact. The key is to get it in front of the right audience. Consider hanging posters at stadiums, gyms, schools, etc.
- Work with influencers
Sports fans and potential participants will relate better with your sports event if they hear about it from a person in the field. For local sports events, that person could be local players, coaches, or sports reporters. For a wider audience, it could be fitness or sports influencers. Do your research to find the influencer(s) that works for your event.
- Market on social media
Social media is an easy and free way to spread the news about your event. Simply design an event or website page or create a catchy hashtag to share on your social media. Use contests where you give away tickets or merchandise to get people talking about your event. You can also build anticipation by posting teaser content such as interviews or behind-the-scenes footage.
- Sponsors may run their independent promotion
Allow your sponsors to create their own marketing strategy. Work with them to create the same message throughout your promotional activities.
- Take advantage of online ticketing platforms
It can take a lot of your time and resources to sell tickets physically. Consider an online platform. You can gain higher event attendance if potential attendees can buy tickets online. Make sure to provide the information about the ticketing site or app in all your promotional material.
Promote heavily, but be wise about it! Knowing these strategies is just the first step to a successful sports marketing campaign.