Milwaukee hosted some very big sporting events in 2018, and the whole city is benefiting. According to Visit Milwaukee and the Milwaukee Business Journal, sports tourism brought in additional revenue of $28 million for the Milwaukee region in 2018.

When calculating the monetary impact of the events, Visit Milwaukee considered dollars spent on hotel rooms, restaurants, and additional goods and services provided to visitors. Milwaukee hosted a plethora of events throughout the year, but some of the most impactful were the USA Fencing 2018 North American Cup ($2.2 million) and the Junior Volleyball Association MKE Jamboree ($1.6 million).

2019 is shaping up to be just as exciting for the Brew City. USA Fencing will be returning for the 2019 November North American Cup, while the Milwaukee Mile Speedway will host the ARCA Midwest Tour.