We continue our featured benefit for the month of June with a blog post on the NASC Economic Impact Calculator.

The Economic Impact Calculator model and Event Spending data are based upon studies completed by Sportsimpacts at over 50 events within the last decade spanning various market sizes and event types, and a 2011-2012 Consumer Spending study conducted by the University of Arizona Sports Management program that analyzed daily visitor spending trends at 30 events spanning various market sizes and event types.

Dr. Pat Rishe, Executive Director of Sportsimpacts, a national sports consulting firm, originally developed the calculator in 2007, which offers a consistent approach to calculate and report economic impact results. When used properly, the calculator allows NASC members to approximate the total direct spending stemming from all non-local sources, and report upon such findings in an accurate manner.

Access to the calculator is offered to all NASC members as a benefit of membership.

Features

1. All reports are saved to your account
2. Members can either save and exit a report to complete at a later date, or view and print completed reports
3. Spectator survey developed to help members gather data required for inputs
4. Two options for approaches
   1. Itemized
   2. Aggregate
5. Three set of calculations (members can complete one, two or all three sets of calculations depending on the data you desire)
   1. Spending by event spectators
   2. Spending by event participants
   3. Spending stemming from other non-local sources

Earlier this month, Dr. Rishe hosted a Best Practices Webinar to discuss the calculator and walk through the different options and approaches for determining your communities total direct spending. Case studies and several examples were presented. Members can download the webinar recording from our Webinar Archives page (login required).