Carol's relationship with Sports ETA began in 2015 when the event services company she worked for was selected as the official decorator for the Sports ETA Symposium in Milwaukee. Following a successful five-year partnership supporting the association's premier event, Carol officially joined the Sports ETA team at the 2021 Symposium in Birmingham as Marketplace Manager.
Today, Carol plays a key role in the planning and execution of Sports ETA events, helping deliver exceptional experiences for attendees, exhibitors, and sponsors. In addition to overseeing Marketplace operations, she works closely with the sponsorship team to ensure sponsors receive maximum value from their partnership. Once sponsorship agreements are finalized, Carol manages the fulfillment process, coordinating the details and activations that bring sponsorship benefits to life.
Outside of work, Carol enjoys hiking, traveling, spending time with family, reading, and gardening.