With over two decades of experience in the hospitality industry and a deep-rooted passion for the sports events market since 2005, Annie brings a strategic, relationship-driven approach to every partnership. Representing Hilton’s global portfolio of 8,000+ hotels, she serves as a trusted advisor to destinations, rights holders, and industry partners across the sports tourism landscape.

Known for building strong, lasting relationships, Annie’s expertise spans hotel market management, sales strategy, and delivering exceptional client experiences. From negotiating complex agreements  to supporting events of all sizes, her focus is always on creating value while ensuring seamless, memorable stays for athletes, teams, and attendees.

Beyond day-to-day operations, Annie is passionate about mentorship and developing high performing, collaborative teams. Whether supporting a national championship or a local tournament, the goal remains the same: to elevate the experience, strengthen partnerships, and make every moment count for clients, communities, and the industry as a whole